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💵 $73k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen • Drive profitable customer acquisition for Wild Pastures’ subscription-based ecommerce business • Optimize ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability • Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging • Collaborate with Creative Strategists, Designers, Editors, Growth Marketing, and Leadership • Translate performance insights into actionable creative recommendations • Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and account structure • Monitor account performance daily, diagnose root causes, communicate risks, and recommend solutions • Track Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and direct-response best practices • Identify opportunities to improve efficiency, profitability, and long-term account growth • Contribute ideas to improve the broader Growth Marketing organization • Report to the Paid Media Lead

🎯 Requirements

• 3+ years of hands-on Google Ads experience managing subscription-based ecommerce brands • Demonstrated success scaling profitable Google advertising campaigns • Strong expertise across Search, Shopping, Performance Max, and YouTube • Experience owning a Google Ads account from strategy through optimization • Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long-term profitability • Experience with Google Merchant Center, product feeds, and Shopping best practices • Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools • Exceptional analytical and problem-solving skills with a data-driven approach to decision-making • Strong creative instincts and ability to translate performance insights into actionable creative recommendations • Excellent written and verbal English communication skills • Ability to work independently while collaborating effectively with cross-functional teams • Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY • Must be authorized to work in the United States; employment visa sponsorship is unavailable • Bonus: experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands • Bonus: experience within high-growth ecommerce companies • Bonus: experience with AI-driven campaign optimization and emerging Google advertising technologies • Bonus: familiarity with creative testing frameworks and direct-response marketing • Bonus: passion for regenerative agriculture, nutrient-dense food, health, or wellness

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) company-paid holidays each year & two (2) floating holidays • Paid parental leave after 6 months of service for eligible employees • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • Referral bonuses up to $1,500 when you refer great people who join our team • 401(k) or Roth Plans with up to a 4% company match after one year of service • $300 Paleovalley Monthly product stipend for employees • Fully remote work arrangement