Demand Generation Manager

🔥 20 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ApartmentIQ

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏠 Real Estate

☁️ SaaS

Real Estate • SaaS

ApartmentIQ is a multifamily real estate market data platform that integrates daily data on 40 million units into tools for market surveys, market research, and revenue management. It offers automated daily market surveys, a market research product (Explore Pro), and an AI-driven revenue management product called Daylight. ApartmentIQ serves over 1,500 property management companies (PMCs) and tracks 8M+ units daily, with historical data and pricing/concession data aggregation. The platform is used by asset managers, revenue managers, and business development teams in multifamily real estate to gather competitive intelligence, track construction pipelines, rent comps, and automate market intelligence workflows.

📋 Description

• Own and execute day-to-day demand generation programs for MavenAI • Execute digital, content, events, direct mail, and outbound initiatives • Drive expansion into new verticals and conversion of high-value accounts • Deliver measurable revenue impact and improve pipeline predictability • Deploy multi-channel demand generation and ABM campaigns across key segments and buying committees • Implement target account lists, build segments, and deploy full-funnel campaign plays • Test and optimize channels, ad creatives, and audiences • Optimize landing pages, forms, CTAs, and campaign messaging for conversion • Run experimentation cycles on ad copy, creative assets, and outbound tactics • Monitor and report campaign ROI, conversion rates, and pipeline velocity • Ensure campaign tracking, lead routing, lead scoring, and attribution with Marketing and RevOps • Track ad spend and campaign forecasting • Increase the predictability and reliability of pipeline contribution

🎯 Requirements

• 5+ years of hands-on experience in B2B marketing, focused on demand generation and customer acquisition campaigns • Experience in a fast-paced, high-growth startup or technology company environment • Deep tactical expertise in at least 2 growth channels, such as Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support • Execution-biased, systems-oriented marketing approach • Strong working knowledge of marketing automation platforms, CRM systems, and marketing technologies including HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools • Excellent collaboration with Sales, SDRs, and marketing team members • Must be authorized to work for any employer in the U.S. • Employment visa sponsorship is unavailable

🏖️ Benefits

• Fully remote work from home across most of the U.S., with in-person offsites • Competitive salary • Flexible vacation policy • Dedicated paid parental leave • Medical, Dental, and Vision insurance plans for employees and families • 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance • Supplemental insurance • Specialized pet insurance coverage • 401k Program