Paid Media Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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👻 Ghost score 1%

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Happy Cog

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

💼 Consulting

📣 Marketing

Consulting • Digital Consultancy • Marketing

Happy Cog is a digital consultancy that specializes in developing, marketing, promoting, and designing digital-first transformations for clients across various industries. The company embraces a holistic digital approach, delivering innovative solutions twice as fast for clients that challenge the norm with interesting problems. Happy Cog's portfolio includes repositioning biopharma equipment suppliers, running AI-backed media campaigns, and redesigning platforms for educational clients. Their work spans diverse sectors, including fast casual, micromobility, social issues, fashion, real estate, biotech, law, and education. Through a strategic blend of digital marketing and web development, Happy Cog aims to illuminate the possibilities of digital transformation for their clients.

📋 Description

• Develop and maintain paid media strategies that drive results for clients • Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels • Manage campaign setup, planning, building, optimizing, and monitoring • Work with the analytics team to implement conversion tracking and conduct ad and landing page testing • Manage bids and campaign budgets using AI and proprietary tools • Analyze campaign performance and provide actionable insights to improve results • Prepare and deliver weekly, monthly, and quarterly performance reports to clients • Collaborate with SEO and creative teams to enhance campaign performance • Communicate with clients regarding status, timelines, budgets, deliverables, and performance reporting • Ensure internal and external parties understand campaign needs, outcomes, and future direction • Use Claude and other AI tools to work efficiently and accurately, applying judgment to identify inadequate outputs • Stay current with industry trends, tools, and best practices

🎯 Requirements

• 3+ years of hands-on experience managing campaigns in Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and other paid media platforms • Hands-on experience with DSP platforms such as The Trade Desk, Simpli.fi, Yahoo DSP, and others is a plus but not required • Proficiency with AI tools and systems, including AI features built into ad platforms and standalone tools such as ChatGPT, Google Gemini, Claude, and Perplexity • Strong analytical skills, with familiarity with tools such as Google Analytics • Knowledge of how to create conversion actions and pixels within advertising platforms • Demonstrated experience effectively managing large paid media budgets of $1M+ annually • Experience using spreadsheets and bulk editing tools to make large account-wide changes and build a significant number of campaigns at scale • Ability to juggle and prioritize a challenging workload in a fast-paced environment • Ability to communicate directly with clients, both verbally and in writing • Digital agency experience working with enterprise-level clients • Google Ads, Microsoft Advertising, or Meta certifications • A/B testing experience • Understanding of Search Engine Optimization (SEO) best practices

🏖️ Benefits

• Healthy work/life balance • A creative environment to do the best work of your career • An amazing team of developers, designers, marketers, and project managers • Paid parental leave • Paid vacation and sick time off • Health, dental, and vision insurance • Retirement plan with company matching • Fully remote work arrangement