Growth Manager, Paid Media

Job not on LinkedIn

🔥 12 minutes ago

🌐 United States, United Kingdom, +1 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇰🇪 Kenya – Remote

💵 $99.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GiveDirectly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🤲 Charity

🤝 Non-profit

🌍 Social Impact

💰 $1M Grant on 2018-03

Charity • Non-profit • Social Impact

GiveDirectly is a non-profit organization dedicated to alleviating poverty by providing direct cash transfers to individuals in need around the world. With a mission to help people living on less than $2. 15 per day, GiveDirectly empowers recipients to make their own financial decisions by delivering unconditional cash directly to them, leveraging mobile money technology. Their innovative approach has led to broad recognition and has been studied in numerous research projects. By bypassing traditional aid mechanisms, GiveDirectly aims to efficiently and scalably transform lives, offering targeted assistance in regions such as Bangladesh, Kenya, and the United States, among others.

📋 Description

• Own paid acquisition for Individual Giving across Meta, Google, YouTube, TikTok, and emerging platforms • Work with the VP of Marketing to manage upper-funnel media buys, including newsletters, podcasts, OOH, and connected TV • Execute the paid media program end to end, including contract negotiation and management, ad creation, documentation, campaign publishing, and performance monitoring • Build tracking and attribution systems to grow one-time and monthly giving • Develop and execute paid digital fundraising strategy to acquire donors, grow revenue, and increase long-term supporter value • Run and optimize top-of-funnel brand advertising and paid investments • Monitor spend, pacing, cost per acquisition, and conversion; reallocate budgets based on performance • Operate a continuous test-and-learn program across audiences, creative, messaging, channels, landing pages, and donation experiences • Recommend budget allocations to the Director of Individual Giving and VP of Marketing • Optimize the digital supporter journey across landing pages, donation forms, email, and CRM • Analyze acquisition, conversion, revenue, and retention trends by segment • Establish paid-channel attribution and UTM tracking • Build and maintain dashboards integrating campaign, website, and CRM data • Develop a channel-level forecasting model for cost per acquisition and revenue • Report budget and paid campaign performance to senior management bi-weekly • Partner with Brand and Marketing colleagues to ensure integrated campaign execution

🎯 Requirements

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target • Experience across Meta, Google, YouTube, and emerging platforms • Experience managing a paid media budget of at least US$5M per year • Strong performance measurement and data-driven budget allocation judgment • Experience designing multivariable tests across creative, audience, messaging, and landing pages • Strong written and succinct communication skills • Ability to own ad creative direction from conception and drafting through launch • Experience with or a strong eye for graphic design, including Figma or Canva • Ability to work productively with Brand and Marketing teams • Alignment with GiveDirectly’s values and demonstration of emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity • Experience with tracking and attribution and producing detailed reports for senior management • Must overlap with an East Africa timezone by at least 3 hours • Must be able to travel approximately 1–2 times per year to a country of operation • Non-profit experience is a plus, but not required • Bonus: experience with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or similar tools • Bonus: experience with paid ads for a similarly sized non-profit or an agency supporting non-profits • GiveDirectly cannot sponsor or take over sponsorship of employment visas in the U.S. or U.K.

🏖️ Benefits

• 10% bonus at target performance • Annual benefits stipend of $21,393 (United States), £2,760 (United Kingdom), or $8,454 (Kenya) • Fully remote work • Professional growth opportunities • Team retreats or field visits approximately 1–2 times per year • Referral reward of $500 for a Manager role if the referred candidate is hired • Reasonable accommodations during the application/interview process and for essential job functions