Director of Paid Search – EDU

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

✈️ Travel

💰 Post-IPO Debt on 2024-09

Consulting • Logistics • Travel

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Translate client business goals into full-funnel search strategies across Google and Microsoft Ads • Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps • Identify performance opportunities and risks, recommending optimizations and growth strategies • Serve as a strategic lead in client conversations, QBRs, and performance reviews • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting • Own enrollment performance outcomes and KPIs such as CPL, CPE, CPS, and overall efficiency • Establish testing frameworks and innovation pipelines • Oversee account structure, bidding strategies, audience layering, and automation approaches • Ensure measurement best practices, attribution models, and conversion tracking • Drive adoption of new betas, AI-driven features, and automation tools • Partner with analytics and ops teams to improve reporting, automation, and scalability • Monitor industry trends, platform changes, and competitive landscape • Deliver data-driven performance reports and insights to clients • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments • Ensure reporting accuracy, consistency, and timeliness

🎯 Requirements

• 8-12+ years of relevant paid search experience • Hands-on experience managing monthly budgets of $500k+ • Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS • Skai experience (preferred but not required) • Google Ads Certifications is a plus (preferred but not required)

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts • Virtual Wellness Classes • Pet Insurance