Integrated Campaign Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $108k - $149k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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SentinelOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting. • Translate Product Marketing positioning and messaging into a cross-channel campaign architecture connecting awareness through pipeline. • Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across internal stakeholders. • Partner with Campaign Leads and adjacent campaign programs to identify cross-campaign synergy or audience overlap. • Own the KPI dashboard and present campaign performance results to Demand Gen leadership. • Work with Product Marketing to identify, brief, and activate campaign content assets for each funnel stage. • Provide messaging feedback and content direction based on campaign performance signals and audience insights. • Plan partner activation against the core campaign timeline. • Partner with regional marketing leaders to adapt campaigns to theater-level realities and maintain KPI accountability. • Collaborate with paid media on media plans and audience targeting aligned with ICP and ABM account lists. • Test and optimize ad creative, audience targeting, and spend allocation using performance data. • Own audience acquisition, promotion, and follow-up for campaign webinars. • Embed campaigns into nurture tracks and lifecycle journeys with Email & Lifecycle Marketing. • Ensure assets and activations are tagged, tracked, and attributable in Salesforce and Tableau. • Coordinate localization and create campaign kits for regional activation. • Build account-level targeting lists using 6sense or DemandBase intent signals. • Coordinate personalized campaign plays with SDR and sales outreach. • Track account engagement and pipeline influence for ABM accounts. • Define campaign KPIs and reporting cadences. • Monitor funnel conversion metrics and recommend optimizations. • Deliver data-backed recommendations on budget, channel mix, and creative adjustments to Demand Gen leadership.

🎯 Requirements

• 3–5 years of B2B marketing experience with a demonstrated focus on integrated campaign management and demand generation. • Proven track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content/email, and/or ABM. • Experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Ops teams. • Experience marketing in the cybersecurity industry, especially to security operations, or IT/security leadership personas. • Familiarity with marketing automation and CRM platforms (Marketo and Salesforce); comfort managing campaigns within these systems. • Strong project management skills; able to manage multiple stakeholders, timelines, and deliverables simultaneously without dropping the ball. • Analytical mindset with the ability to read campaign performance data, draw conclusions, and communicate recommendations clearly. • Excellent written communication skills; able to translate complex technical messaging into crisp, compelling campaign briefs and copy directions. • Experience operating in a matrixed marketing org with both global strategy and regional execution teams, having built campaigns that regional teams could actually run, and comfortable collaborating across time zones. • Fluency with AI tools in day-to-day marketing workflow, using them to accelerate research, briefing, analysis, and content iteration. • Nice to have: Experience working in a partner-led organization, and familiarity with MSPs/MSSPs, distribution partners, and CSPs. • Nice to have: Hands-on experience with intent and ABM platforms such as 6sense or DemandBase. • Nice to have: Familiarity with ABX strategy, including account selection, tiering, and personalized campaign plays. • Nice to have: Knowledge of multi-touch attribution models and how to accurately tie campaign activities to pipeline in Salesforce. • Nice to have: Experience building campaigns for multiple markets, including localization and regional adaptation.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement