Senior Performance Marketing Manager

Job not on LinkedIn

🔥 19 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Daisy Brand

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🍽️ Food & Beverage

🏭 Manufacturing

🛒 Retail

Food & Beverage • Manufacturing • Retail

Daisy Brand is a family-owned company based in Dallas, Texas, committed to providing the freshest, most wholesome dairy products since 1917. Specializing in sour cream and cottage cheese, Daisy Brand takes pride in its dedication to pure ingredients with no preservatives, which sets it apart in the food and beverage manufacturing sector. The company has over 100 years of experience in the dairy industry and continues to strive for innovation and product improvement.

📋 Description

• Own paid acquisition across Meta/Facebook Ads and Google Ads, including strategy, execution, budget allocation, pacing, and optimization • Scale investment based on customer acquisition results rather than platform-reported performance alone • Build and manage an experimentation program across creative, messaging, audiences, offers, and landing pages • Define hypotheses, baselines, success metrics, and guardrails before launching tests • Document learnings from successful, failed, and inconclusive tests and guide future iterations • Develop campaign concepts and acquisition ideas grounded in customer understanding and performance data • Identify patterns across campaigns and markets and test insights before broad rollout • Work with sales to connect marketing activity to lead quality, qualified pipeline, customer acquisition cost, conversion rates, and payback • Build and optimize HubSpot segmentation, workflows, lead scoring, routing, lifecycle reporting, and attribution • Maintain reliable conversion tracking and improve follow-up and funnel performance • Use AI and automation to analyze datasets, identify opportunities, automate reporting, and reduce manual work • Validate automated outputs and implement safeguards around campaign and budget changes

🎯 Requirements

• 7+ years of hands-on performance marketing experience managing large paid media budgets • Track record of scaling acquisition and improving measurable business results • Deep expertise in Meta/Facebook Ads and Google Ads • High proficiency in HubSpot • Hands-on execution experience, not just agency oversight or report review • Strong experimental and statistical judgment • Substantial creative A/B testing experience • Understanding of sample size, uncertainty, conversion lag, correlation, and causation • Demonstrated practical AI fluency using agents and AI-assisted tools such as Claude, Codex, or comparable systems • Experience using AI to analyze data, automate work, or build useful workflows • Judgment to validate AI outputs • Comfort working with complex datasets and troubleshooting workflows • Ability to learn unfamiliar tools quickly • Comfort using technical tools to solve marketing problems • Ownership, ambition, and intellectual curiosity • Nice to have: SEO, Reddit Ads, or other acquisition channels beyond Meta and Google • Nice to have: automation, APIs, SQL, scripting, or AI-enabled data analysis • Nice to have: creative, copy, or design skills, including familiarity with design tools

🏖️ Benefits

• Competitive benefits package • Equity