Paid Search Strategist – Mobile, App

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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👻 Ghost score 10%

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Drive efficient, profitable client growth across Paid Search and Shopping • Design and optimize full-funnel programs to reduce waste and scale impact • Apply rigorous measurement and AI-enabled workflows to improve ROAS, revenue, and LTV • Use Tinuiti’s Bliss Point platform to turn data into growth decisions • Design strategies anchored to client P&L, market dynamics, and customer journey • Build trusted relationships with client stakeholders • Align multi-channel moments to brand and ecommerce outcomes • Integrate search and shopping into broader growth initiatives • Apply Google/Microsoft Ads, SA360/Skai, feed management, and AI features to improve efficiency • Use Bliss Point cross-channel and single-channel views to inform optimization and growth hypotheses • Contribute structured feedback to improve models and features • Translate complex datasets into actionable insights • Propose statistically sound tests with defined success criteria • Ensure data quality across tagging, feeds, and tracking • Educate clients and internal teams and codify scalable learnings and playbooks • Reduce process and media waste • Pilot and scale capabilities such as value-based bidding, PMax, and Bliss Point insights • Execute balanced experimentation roadmaps • Deliver timely, high-quality reporting, QBRs, and recommendations

🎯 Requirements

• 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership • Fluency with Google Ads, Microsoft Ads, and Merchant Center • Feed management experience, e.g., Feedonomics • Experience with competitive tooling such as Auction Insights, Adalysis, Adthena, or SpyFu • Campaign management experience with SA360 or Skai • Comfort with scripts and automation • Strong Excel, Google Sheets, PowerPoint, and Google Slides skills • Google Search & Shopping certification, or completion within the first 60 days • Additional Google certifications are a plus • Advanced Excel/Sheets skills • Strong experimentation and forecasting skills • Ability to quantify financial impact • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence • Experience coaching junior employees or peers (non-manager) • Willingness to apply AI-enabled workflows and platform capabilities responsibly

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible time off • 20 paid holidays, including multiple long weekends • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of leave after birth or adoption • On-demand learning • Mentorship program • Leadership and management development programs and resources