Product Marketing Manager

🕒 July 24

🏢🏡 San Francisco – Hybrid

💵 $170k - $180k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Laurel 's careers page, not through a job board

First seen by Remote Rocketship July 24

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Logo of Laurel

Laurel

WebsiteLinkedIn

51 - 200 employees

Founded 2020

⚡ Productivity

☁️ SaaS

Productivity • SaaS

Laurel is a company that offers a digital timekeeping solution, enabling users to manage and track their time efficiently. The platform provides a streamlined timekeeping experience through an easy-to-use interface, accessible via signing into their service.

📋 Description

• Develop strong technical command of the product: features, capabilities, integrations, and how they map to buyer needs. • Build and maintain sales enablement assets — pitch decks, battlecards, one-pagers, demo scripts, and objection-handling guides — under the team's positioning framework. • Translate technical capability into clear, value-based messaging for both technical and business audiences. • Support competitive intelligence: track competitors and adjacent solutions, and keep battlecards and comparison material current. • Partner with sales to understand field gaps and turn them into enablement content; help onboard and ramp reps on positioning. • Contribute to solution briefs, data sheets, and feature launches. • Keep enablement content organized, current, and easy for sales to find and use.

🎯 Requirements

• 4+ years of B2B product marketing, sales enablement, or a closely related role. • Technical fluency: comfort going deep on a software product and explaining it simply to different audiences. • A track record of building sales enablement assets that reps actually use — decks, battlecards, one-pagers, demo scripts. • Strong writing and storytelling, with the discipline to work inside an established positioning and messaging framework. • Familiarity with competitive intelligence and translating it into field-ready material. • A collaborative working style and a habit of staying close to the sales team and the field.

🏖️ Benefits

• Great employee benefits, including equity and 401K • Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team • Comprehensive benefits package for qualified employees, including health and wellness programs, paid time off, and retirement planning options

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