Industry Principal

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $184k - $230k / year

⏰ Full Time

🔴 Lead

Where this job comes from

Posted on AppFolio's careers page, not through a job board

First seen by Remote Rocketship 5 minutes ago

Logo of AppFolio

AppFolio

1001 - 5000 employees

🏠 Real Estate

☁️ SaaS

🤖 Artificial Intelligence

💰 Venture Round on 2013-11

Real Estate • SaaS • Artificial Intelligence

AppFolio is a SaaS real estate performance platform that provides property and investment management software for property managers and investment managers. The platform unifies property and investment operations — including accounting and reporting, marketing and leasing, maintenance, resident and investor portals, and workflow automation — and emphasizes built-in agentic AI (Realm‑X) to automate repetitive tasks, surface performance insights, and streamline resident onboarding and other workflows. AppFolio is positioned to help multifamily, single-family, student housing, affordable housing, community associations, and commercial operators improve efficiency, resident experience, and investor visibility across portfolios.

📋 Description

• Lead key client and association relationships • Shape industry-specific go-to-market strategies • Represent AppFolio as a thought leader in Real Estate Performance Management • Own initiatives from strategy through execution and drive results in ambiguous, fast-moving situations • Represent AppFolio at industry associations, forums, and events through panels, speaking engagements, webinars, and written content • Cultivate relationships with key clients and associations, including senior executives • Grow client engagement and AppFolio advocacy • Translate industry insight into growth in partnership with Sales, Product, and Marketing • Identify opportunities to accelerate growth, strengthen market positioning, and drive customer value • Communicate complex ideas clearly and persuasively to executive audiences, industry stakeholders, and internal partners • Navigate ambiguity, prioritize effectively, and deliver measurable business results • Strengthen customer relationships, expand engagement, and elevate AppFolio’s reputation

🎯 Requirements

• Deep knowledge of the real estate industry’s trends, competitive landscape, and best practices • Significant experience building and sustaining external relationships with clients, associations, and executives • Ability to deliver compelling presentations and communicate clearly at every organizational level • Self-directed, with sound judgment and a track record of high-impact results with minimal oversight • Experience leading, through influence, large and complex sales and client engagement efforts • Proven ability to drive alignment across Sales, Product, and Marketing and lead cross-functional initiatives • Willingness to travel 50% to 75% • Must be legally authorized to work in the U.S. • Must be 18 years of age or older

🏖️ Benefits

• Regular full-time employees are eligible for benefits • Comprehensive Total Rewards package • Discretionary bonuses may be available based on role and/or employment type • Opportunities for growth and compelling total rewards • Coaching and mentorship with best-in-class leaders • Time and tools to develop skills • Flexible, personal, and connected hybrid work environment • Global team connection and collaboration • Equal opportunity and inclusive, accessible candidate experience

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