Media Buyer – Emerging Channels

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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AppLovin

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🤖 Artificial Intelligence

📱 Media

💰 $185.8M Post-IPO Equity on 2022-03

Advertising • Artificial Intelligence • Media

AppLovin is a technology company that provides advanced solutions for user acquisition, app monetization, and marketing analytics. The company offers a suite of products including AppDiscovery for acquiring users, MAX for app monetization, SparkLabs for creating ad campaigns, and AppLovin Exchange for reaching audiences. AppLovin's platform connects businesses to over 1. 4 billion daily active users across various channels such as in-app, mobile, and streaming TV. With a focus on AI-driven programmatic advertising and analytics, AppLovin helps companies scale their growth, optimize performance, and achieve meaningful engagement with their target audiences.

📋 Description

• Design, run, and read structured paid marketing tests on new growth channels • Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing • Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms • Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental • Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel

🎯 Requirements

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms • Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops • Strong test-and-learn track record, data driven, and creative • Bonus if you have experience with landing page testing and conversion rate optimization • Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar

🏖️ Benefits

• Meaningful budget to deploy • Team that has built the LTV, ROAS, and incrementality measurement behind our paid program