Apricot
11 - 50 employees
Founded 2024
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Apricot is a non-profit sourcing firm dedicated to assisting displaced and underserved talent from the MENA region in finding jobs in the technology sector. Comprising product and tech leaders from Fortune 50 companies, Apricot aims to foster a vibrant community of high-caliber talent through initiatives in talent acquisition, digital recruitment, and social impact recruitment. With a hands-on approach, they utilize proven methods to create opportunities for refugee and displaced individuals, contributing to their empowerment and the broader tech industry.
Paid Media Specialist
Job not on LinkedIn
🔥 0 minutes ago
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Apricot
11 - 50 employees
Founded 2024
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Apricot is a non-profit sourcing firm dedicated to assisting displaced and underserved talent from the MENA region in finding jobs in the technology sector. Comprising product and tech leaders from Fortune 50 companies, Apricot aims to foster a vibrant community of high-caliber talent through initiatives in talent acquisition, digital recruitment, and social impact recruitment. With a hands-on approach, they utilize proven methods to create opportunities for refugee and displaced individuals, contributing to their empowerment and the broader tech industry.
📋 Description
• Plan, launch, and optimize paid media campaigns primarily on Google Ads and Meta (Facebook/Instagram) • Generate mostly static and some video ad assets using AI tools • Collaborate with the Social Media Manager and Graphic Designer as needed while independently producing creatives • Monitor campaign performance daily • Analyze ROAS, CTR, and Engagement Rates to determine profitability and adjust strategies • Develop audience targeting and segmentation strategies for Gen-Z/Gamer and professional/lifestyle audiences • Implement retargeting strategies based on customer behavior • Work with the Founder to refine advertising strategy, especially for clients starting ads from scratch • Focus initially on taking campaigns from ad launch through consideration and conversion phases
🎯 Requirements
• Proven track record managing paid social/search campaigns in e-commerce settings • Strong command of Google Ads and Meta Ads Manager • Experience using AI tools for content ideation, graphic design, and video editing • Ability to interpret raw platform data from GA4 and Meta Insights without third-party attribution tools • Native or near-native written English fluency • Strong communication skills • Comfortable working with clients and remote globally distributed teams • Self-starter who thrives in an independent environment with weekly check-ins • Highly adaptable and comfortable switching between different brand voices and industries
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