Customer Lifecycle Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $112.5k - $175.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Develop and execute retention programs for at-risk customers and renewal cohorts • Define and operationalize churn and retention signals • Trigger targeted cross-channel engagement and Customer Success intervention playbooks • Create customer value messaging and retention narratives supporting renewal conversations • Build and manage retention journeys across email, in-product messaging, webinars, and Customer Success touchpoints • Own customer-facing product, roadmap, launch, and release communications • Analyze churn trends, customer feedback, and competitive losses • Deliver actionable insights to Product and Product Marketing • Partner with Customer Success, Product, and Product Marketing to improve retention outcomes and customer experience

🎯 Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, retention marketing, or related in B2B SaaS • Experience building retention programs, customer journeys, and risk-based engagement strategies • Strong analytical, communication, and stakeholder management skills • Ability to translate customer insights into measurable business outcomes • Cybersecurity experience a plus • Candidates interviewing remotely are expected to be on camera during all video interviews • Employees must follow internal information security policies, standards, and controls • Employment may be subject to background verification and additional regulatory, security, or compliance requirements • Authorization requirements where applicable

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401(k) contribution and matching • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants

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