Digital Media Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $135.1k - $218.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Google Fiber

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Google Fiber is a high-speed internet service provider and a subsidiary of Alphabet Inc. , offering fiber optic communication services to select areas in the United States. As an integral part of Google's suite of products and services, Google Fiber aims to provide fast and reliable internet connections to enhance user experience across digital platforms.

📋 Description

• Serve as a strategic owner of digital media investments and bridge media execution with data and marketing technology infrastructure • Lead the design, execution, and optimization of large-scale customer acquisition campaigns across search, display, video, and programmatic channels • Direct external media agencies and strategic partners, ensuring execution quality and accountability to performance targets • Define dashboard requirements, KPIs, and data structures for media efficiency and budget pacing • Design and oversee A/B tests, geo-experiments, and incrementality tests • Partner with MarTech on implementation and QA of GA4, GTM, server-side tagging, and UTM taxonomies • Advise senior marketing leadership on media mix optimization, forecasting, and agile budget allocation • Collaborate with Product Marketing, Web/UX, Creative, Data Science, MarTech, Data Engineering, and Local Field Operations

🎯 Requirements

• Bachelor's degree or equivalent practical experience • 8 years of progressive experience in digital media strategy, buying, and optimization, with a significant emphasis on data-driven performance marketing • Proficient in Google Analytics (GA4) and tracking technologies, such as GTM and pixel implementation • Ability to troubleshoot data discrepancies between media platforms and internal systems • Experience managing substantial media budgets and driving agile resource allocation • Experience presenting complex performance data to executive leadership • Experience managing media agencies and leading cross-functional partnerships with MarTech, Creative, and Data Science • Experience collecting, summarizing, presenting, and speaking about data associated with online paid media, marketing performance, budget management, and digital consumer insights

🏖️ Benefits

• Bonus • Equal opportunity employment • Accessible, inclusive workplace • Applicant accommodations and confidential accommodations support

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