Senior Strategic Account Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Fictiv

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🚘 Automotive

📦 Logistics

🏥 Healthcare

💰 $100M Series E on 2022-05

Automotive • Logistics • Healthcare

Fictiv is a digital manufacturing platform that focuses on eliminating bottlenecks in new product development by providing an integrated network of people, processes, and platforms for sourcing custom parts. It offers a wide range of manufacturing capabilities, including CNC machining, injection molding, 3D printing, and more. Fictiv serves various industries such as aerospace, automotive, consumer products, medical, and robotics, aiming to accelerate development times and improve the quality of parts while providing transparency and control through instant quoting and order tracking.

📋 Description

• Partner with Account Executives and sales leaders for a portfolio of Strategic and Key Accounts • Translate account plans, research, buyer insights, intent signals, and opportunity data into account-growth strategies and quarterly activation plans • Plan, orchestrate, and execute 1:1, 1:few, and 1:many account marketing programs • Develop account plays including customer visits, lunch-and-learns, executive meetings, events, direct mail, targeted outreach, content, and digital nurture • Coordinate with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and vendors • Create and optimize targeted email, nurture, retargeting, paid media, landing-page, and audience programs • Drive event participation and convert it into sales follow-up and pipeline progress • Build sales enablement materials, messaging, templates, talking points, and seller action plans • Manage program budgets and vendors with an ROI mindset • Use Salesforce, Marketo, Reachdesk, Sigma, intent data, and engagement data to measure account and revenue impact • Share account-level learnings and recommendations and turn successful plays into repeatable programs • Execute hands-on when speed and quality require it • Travel to customer offices, company and industry events, and internal meetings

🎯 Requirements

• 8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role • Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to build and execute account plans contributing to pipeline, opportunity progression, and revenue • Proven ability to develop and execute integrated campaigns across high-touch and digital channels • Track record of taking programs from insight and strategy through detailed execution, optimization, and performance reporting • Strong commercial judgment and ability to prioritize accounts against revenue opportunity, sales priorities, and ROI • Customer-facing confidence and experience representing Marketing in seller and customer conversations • Excellent cross-functional project leadership • Analytical fluency using CRM, marketing automation, account engagement, and intent data • Strong written, verbal, and presentation communication skills • Ability to travel up to 25% within the U.S. • Bachelor’s degree or equivalent practical experience (preferred)

🏖️ Benefits

• Competitive medical, dental, and vision insurance • 401K plan • Parental leave programs • Paid volunteer days

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