Senior Media Buyer – Meta, TikTok

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 22%

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OnHires

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OnHires is a global IT recruitment and staffing partner that sources, vets, and places technical and creative talent for fast-growing companies. They provide services including vetted developers, sourcing, executive search, talent mapping, RPO, HR consulting, and flexible hiring models (subscription, pay-per-hire, hourly), with a focus on fast, high-quality hires and scalable talent pipelines.

📋 Description

• Own hands-on paid acquisition across Meta and TikTok • Develop and execute DTC acquisition strategy, campaign architecture and channel allocation • Independently make and own campaign and optimization decisions within approved budgets • Analyze individual creative performance, including hooks, formats, messages, concepts, fatigue, delivery patterns and conversion outcomes • Design and execute rigorous creative tests, isolate variables, document hypotheses and results, and identify scalable winners • Provide evidence-based recommendations to Creative Strategy • Allocate and scale spend against CAC, ROAS, MER, new-customer acquisition and contribution margin • Launch and optimize campaigns, bidding, automation, pacing and experiments • Diagnose underperformance, including creative fatigue, offer or landing-page issues, tracking limitations and delivery shifts • Develop and execute recovery plans, measure outcomes and apply learnings to future campaigns • Stay current on Meta and TikTok advertising-system changes, including Meta Andromeda • Evaluate operational impacts of platform changes and explore additional channels when performance data supports expansion • Work directly with the CEO and Creative Strategy

🎯 Requirements

• Senior independent contractor • Based in the United States • Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making budget allocation and optimization decisions • $1M+ per month under direct control preferred • Proven expertise in creative-performance analysis and testing at scale, including asset-level patterns, creative fatigue, diversification, test design and commercial impact • Hands-on Meta and TikTok expertise, including current delivery, attribution, bidding and automation systems • Practical understanding of Meta Andromeda and ability to adapt campaign structure, creative testing and optimization strategies to platform changes • Demonstrated ability to maintain acceptable acquisition efficiency while scaling • Strong command of CAC, ROAS, MER and contribution margin • Documented examples of performance decline, root-cause diagnosis and recovery, including creative-driven interventions • Experience translating paid-media findings into actionable creative recommendations while collaborating with a separate creative-strategy owner • Independent DTC commercial judgment and repeatable campaign and testing systems

🏖️ Benefits

• Full-time engagement • Remote work arrangement • Direct work with the CEO • Opportunity to own meaningful DTC media investment across Meta and TikTok • Opportunity to contribute to the development of a growing consumer brand’s marketing function • Opportunity to explore new acquisition channels when supported by performance evidence

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