Senior Customer Marketing Manager

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $150k - $185k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 43 days.

Apply Now

Find Similar Remote Jobs

Bitwarden

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Cybersecurity • SaaS • Enterprise

Bitwarden is a trusted password manager that provides secure digital solutions for individuals, families, and businesses. It offers tools for securely storing, managing, and sharing sensitive online data such as passwords, passkeys, and credit cards, utilizing zero knowledge, end-to-end encryption technology. Bitwarden's services include enterprise-level security features such as secrets management for development, DevOps, and IT teams, with additional functionalities for passwordless authentication. The platform supports cross-platform access, is open source, and adheres to strict compliance standards including GDPR, SOC 2, and HIPAA.

📋 Description

• Define quarterly goals and objectives for the customer marketing function with leadership and cross-functional stakeholders • Own the customer marketing strategy, execution plan, and KPIs • Lead lifecycle marketing from onboarding through renewal and expansion, including trigger-based HubSpot campaigns • Own the customer advocacy program and develop case studies, testimonials, videos, and customer quotes • Develop customer relationships and grow a network of advocates and speakers • Manage product announcements, newsletters, and educational customer content • Create onboarding and adoption materials, including admin guides, rollout kits, and videos • Own customer events strategy and execution, including webinars, meetups, and industry-event programming • Own and grow the Customer Advisory Board • Align campaign strategy, messaging, targeting, and execution with cross-functional stakeholders • Define and support regional customer marketing needs with localized advocacy, campaigns, and events

🎯 Requirements

• 7+ years in B2B marketing, including at least 5 years focused on customer marketing, lifecycle marketing, or customer advocacy at B2B SaaS companies • Cybersecurity experience preferred • Track record of building customer marketing programs from the ground up and driving measurable gains in adoption, retention, or expansion • Experience running customer advocacy and reference programs, with a portfolio of customer stories produced • Experience leading programs across North America, EMEA, and APAC and across SMB to enterprise customer segments • Experience running Customer and Product Advisory Boards • Hands-on experience building trigger-based lifecycle campaigns in HubSpot and partnering with Operations on campaign orchestration, data, and reporting • Strong analytical skills to translate campaign performance, customer behavior, and lifecycle data into insights and recommendations • Strong writing and customer-centric storytelling skills • Record of leading projects across Marketing, Customer Success, Sales, and Product without direct authority • Openness and authenticity combined with a collaborative and adaptable mindset • Excellent problem-solving skills • Excitement and enthusiasm for open source and better internet security • Must be located in the U.S. • Visa sponsorship is not offered

🏖️ Benefits

• Sense of purpose through contributing to a more secure internet experience • Remote work with motivated and supportive team members across the world • Personal and professional development through new challenges and the #growth-club • Immersion in security and open source software technology markets

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume