Director, Digital Marketing

Job not on LinkedIn

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $15k - $244k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 0%

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Own the vision, roadmap, budget, and performance of Arctic Wolf's digital marketing organization • Set strategy for paid media, SEO, and digital experience investment • Lead, hire, coach, and develop digital marketing managers and specialists • Set intake and prioritization frameworks and ensure on-time, high-quality delivery • Manage external digital advertising agency relationships, contracts, budgets, and performance targets • Align organic and paid strategies across SEO and SEM channels to shared pipeline goals • Partner with digital creative and web development leadership to optimize the global website and digital user journeys • Establish standards for testing, auditing, and optimizing landing pages, promotions, and messaging • Align digital marketing strategy with demand, regional, product, and communications leadership • Advise senior leadership on digital experience strategy for customers, prospects, partners, sales, and investors • Own documentation, maps, and use cases of digital touchpoints • Conduct competitive analysis of digital mix and tactics and translate findings into recommendations • Represent digital marketing in cross-functional Revenue Marketing planning • Report to the VP of Global Acquisition Marketing

🎯 Requirements

• Proven experience owning multi-million dollar digital media and agency budgets, with accountability for pipeline and revenue outcomes • Strong experience presenting digital strategy and performance to senior and executive leadership • Strong experience identifying target audiences and devising digital campaigns that engage, inform, and motivate at scale • Strong experience developing high-yield digital inbound strategies from search engine marketing to social media to paid media • Advanced knowledge of website, marketing automation, digital media, and marketing analytics tools (e.g., Google Analytics, etc.) • Advanced knowledge of digital advertising strategies and platforms, including Google, Bing, and programmatic • Ability to travel up to 15% or less • 12+ years of experience in digital marketing, with a strong track record of results-driven digital go-to-market strategy, website conversion optimization, digital advertising, and analytics • 5+ years of experience leading and developing digital marketing managers and teams, including hiring and career development • Experience in business-to-business (B2B) software-as-a-service (SaaS) or cybersecurity marketing • Experience managing global digital marketing agency relationships • Experience building in-house digital teams • Experience building and scaling A/B, multivariate, and usability testing programs across a team • Candidates interviewing remotely are expected to be on camera during all video interviews • Background checks are required for this position • Offer may be conditioned on authorization to receive software or technology controlled under U.S. export control laws and regulations, if applicable

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants • Accommodation support for candidates and employees with disabilities and/or other specific needs