Director, Digital Marketing, Operations & Analytics

Job not on LinkedIn

🔥 17 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Watts Water Technologies

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1874

🏗️ Construction

🏭 Manufacturing

📦 Logistics

Construction • Manufacturing • Logistics

Watts Water Technologies is a global leader in designing and manufacturing water technology solutions. The company offers a wide range of products related to plumbing and flow control, water quality and rainwater harvesting, drainage, HVAC, and hot water systems. Watts is committed to sustainability and innovation, providing intelligent solutions such as sensing technology and IoT-connected products to enhance water management and conservation. Their extensive product line includes automatic control valves, gas connection systems, boilers, hydronic heating solutions, and more. Operating with a focus on safety, regulation compliance, and customer service, Watts Water Technologies serves various industrial sectors and is recognized for its commitment to environmental sustainability.

📋 Description

• Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, marketing technology, AI-enabled capability building and digital channel enablement across the Americas • Lead, coach and develop a high-performing team responsible for website operations, user experience, content enablement, SEO/SEM, analytics, CRM, marketing automation, project delivery and marketing technology platforms • Own the strategy for Watts digital properties, including customer journey design, user experience, search discoverability, conversion optimization, personalization, accessibility and site performance • Advance ecommerce and digital channel growth by partnering with sales, channel, product and commercial teams • Oversee marketing technology architecture, CRM integration, marketing automation, lead management processes, data governance standards and vendor performance • Build executive-level dashboards, attribution models and reporting structures connecting digital engagement, campaign performance, pipeline influence, customer behavior and marketing investment to business results • Establish scalable operating models, governance frameworks, service level expectations and intake/prioritization processes • Drive AI and automation adoption to improve productivity, speed to market, campaign effectiveness, content creation, insight generation and customer engagement • Serve as a strategic partner to regional and global stakeholders, translating commercial priorities into digital capabilities, measurable initiatives and execution plans • Manage agency, consulting and technology partnerships, including scopes of work, budgets and performance expectations • Champion Watts values through leadership actions, team development and cross-functional collaboration • Assume responsibility for other projects and duties assigned by the Vice President, Marketing - Americas • Travel up to 30% domestically and internationally

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, Information Systems or related field; equivalent experience considered • 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, marketing operations, analytics, CRM, marketing technology or customer experience • 5+ years of people leadership experience, including leading managers, developing talent and building high-performing cross-functional teams • Proven experience building or transforming a digital marketing, ecommerce, customer experience or marketing operations function in a complex, multi-brand or matrixed environment • Demonstrated ownership of website strategy, user experience, customer journey optimization, SEO/SEM, digital campaign performance and conversion improvement • Hands-on leadership experience with CRM, marketing automation, analytics platforms, web content management systems, data governance practices and marketing technology/vendor ecosystems • Strong ability to connect digital activity to business outcomes through dashboards, attribution, financial analysis, executive reporting and actionable insights • Executive communication, change leadership, stakeholder management and cross-functional partnership skills • Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures • Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing • Preferred: experience in building products, manufacturing, industrial, commercial construction or durable goods sectors • Preferred: experience leading a Digital Marketing or Digital Experience Center of Excellence supporting multiple brands, business units or regions • Preferred: experience supporting ecommerce growth, digital merchandising, product information management, distributor/channel enablement or marketplace optimization • Preferred: advanced understanding of customer journey mapping, content strategy, personalization, web analytics, SEO/SEM and marketing performance optimization • Preferred: experience using AI, automation and modern marketing technologies • MBA or advanced degree is preferred

🏖️ Benefits

• Competitive compensation based on your skills, qualifications and experience • Comprehensive medical and dental coverage • Retirement benefits • Family building benefits, including paid maternity/paternity leave • 10 paid holidays • Paid Time Off • Continued professional development opportunities • Educational reimbursement • Fitness reimbursements • Employee discount programs