Director, Product Marketing – MDR

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $160k - $280k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Develop and execute go-to-market strategies for MDR products aligned with business objectives • Lead messaging and create marketing assets for MDR product offerings • Partner with Sales to provide tools, training, and competitive insights for positioning emerging solutions • Conduct market analysis on customer needs, industry trends, and competitive positioning • Build customer personas and use cases to inform positioning and marketing content • Partner with Product Management to influence product development using customer and market feedback • Collaborate with Marketing to design campaigns driving awareness, pipeline, and revenue • Lead pricing and packaging initiatives with Pricing and Product Management • Support cross-functional initiatives and maintain messaging and positioning consistency • Lead, mentor, and develop a small team of product marketers

🎯 Requirements

• 8+ years of B2B software product marketing experience • At least 3 years of experience with cybersecurity solutions • Strong knowledge of the cybersecurity industry, including market dynamics and competitors • Ability to translate technical features into compelling customer benefits • Experience working with Sales teams to deliver enablement tools and programs • Analytical mindset and ability to make data-driven marketing decisions • Exceptional written and verbal communication skills • Bachelor’s degree required • Proven ability to inspire and develop high-performing teams preferred for people leadership experience • MBA preferred • Background checks are required • Authorization to receive software or technology controlled under U.S. export control laws may be required

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • RRSP and 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants • Comprehensive benefits package