Product Marketing Manager, Manufacturing

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Lakeside Book Company

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1864

🏭 Manufacturing

📦 Logistics

🤝 B2B

Manufacturing • Logistics • B2B

Lakeside Book Company is a book manufacturing and distribution company that provides end-to-end print production and supply‑chain services for publishers, retailers, and institutions. It offers book printing, premedia (prepress, color management, and design), embellishments, packaging and kitting, and global turnkey manufacturing solutions. Lakeside also provides warehousing, fulfillment, inventory and distribution services, sales and order processing, catalogs and shop-book retail services, and emphasizes sustainability (e. g. , PrintReleaf partnership) and personalized customer service.

📋 Description

• Lead product positioning, messaging, and go-to-market strategies for manufacturing and print/logistics solutions. • Partner with Sales, IT, and cross-functional teams to develop customer-focused solutions, sales tools, and product enhancements. • Conduct customer and market research to identify trends, pain points, and opportunities that drive product strategy. • Monitor product performance, customer adoption, and profitability to recommend improvements and maximize business results. • Create sales enablement materials, product launches, and strategic marketing initiatives that strengthen customer engagement and competitive positioning.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA preferred. • 7+ years of product or commercial marketing experience. • Proven success developing go-to-market strategies, product positioning, value propositions, and sales enablement tools. • Experience partnering with Sales, Operations, IT, and Manufacturing teams to deliver customer-focused solutions. • Strong analytical skills to interpret financial, operational, and market data and drive business decisions. • Excellent communication, customer research, and relationship-building skills. • Experience supporting digital tools or customer workflow platforms preferred.