Product Marketing Manager

Job not on LinkedIn

🔥 7 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $63k - $205k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Explain the business value of Arctic Wolf's cybersecurity solutions to MSP partners • Develop solution positioning and value-based messaging that differentiates the company from competitors • Conduct market research and buyer intelligence to understand personas, purchasing behavior, and buying criteria • Lead go-to-market product launches across Sales, Marketing, and Partners • Manage launch plans, timelines, communications, training, sales enablement, and deliverables • Create sales and marketing collateral including datasheets, solution briefs, blogs, and presentations • Develop talk tracks and internal tools to support the selling process • Execute growth strategies for the Managed Service Provider channel through strategic planning and project management • Collaborate cross-functionally with Product Management, Program Management, Sales, Marketing, and Partners • Speak with customers, create personas, and launch products and promotions

🎯 Requirements

• Proven experience taking products from conception to market launch in the cybersecurity industry • Ability to manage changing task priorities and parallel deliverables effectively • Superior project management and presentation skills • Advanced interpersonal and relationship-building skills • Exceptional interviewing and listening skills • Excellent verbal and written communication skills • Demonstrated success marketing to and through a partner channel • Strong grasp of cybersecurity principles and enterprise IT infrastructure • Bachelor's degree in engineering, English, social sciences, business, or marketing • 3+ years of B2B cybersecurity product marketing experience • Ability to travel; passport required • MBA preferred • 1–2 years of experience in Security Operations solutions as a product marketer preferred • Direct experience with cybersecurity solutions for Managed Service Providers, such as Endpoint Security and Managed Detection and Response, preferred • Must comply with information security policies, standards, processes, and controls • Background checks are required • May require authorization to receive software or technology controlled under U.S. export control laws and regulations

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • RRSP and 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants • Accommodations for candidates and employees with disabilities