Product Marketing Lead – Payor

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Partner with General Managers to translate complex AI Care platform capabilities into solution packages for Commercial Health Plans, Public Sector, and Labor/Unions • Align product packaging, value-based models, and solution offerings with payor contracting, ASO/FI structures, and trust fund requirements • Map payor buying matrices and create sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits • Develop positioning and messaging focused on population health impact, cost-of-care reduction, accessibility, and clinical outcomes • Test, iterate, and refine messaging across payor channels, health plan pitch meetings, and RFP responses • Own end-to-end production of Payor GTM assets, including executive pitch decks, clinical impact summaries, RFP content blocks, and partnership guides • Conceptualize, launch, and manage integrated product and audience campaigns around payor and trust fund planning cycles • Equip the Payor Commercial team with value propositions, sales plays, and pitch materials • Collaborate with Demand Gen, Brand, Events, and General Managers on cross-functional GTM initiatives • Serve as the primary GTM strategist and storytelling engine for Sword’s Enterprise business

🎯 Requirements

• 8+ years of B2B Product Marketing experience • Track record of launching new products, crafting compelling narratives, and driving complex GTM activation • Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds • Understanding of medical management, health plan procurement, and member engagement dynamics • Exceptional ability to translate complex technology into clear, credible, clinical, and financially persuasive value propositions • Proven ability to take campaigns from concept through market launch and measure pipeline impact, deal velocity, and contract wins • Ability to work effectively with General Managers, Product Managers, and Commercial executives • Ability to develop macro payor category positioning and create detailed pitch decks and RFP narratives • Active use of modern AI tools for audience research, messaging variants, deal intelligence analysis, and content production • AI proficiency at least at Level 1 (Explorer), using AI daily to boost personal productivity • Legal right to work in the United States; immigration or work visa sponsorship will not be provided

🏖️ Benefits

• Comprehensive health, dental and vision insurance • Life and AD&D Insurance • Financial advisory services • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness) • Health Savings Account • Equity shares • Discretionary PTO plan • Parental leave • 401(k) • Flexible working hours • Remote-first company • Paid company holidays • Free digital therapist for you and your family • Full-time employee benefits eligibility for employees regularly working 25+ hours per week