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Product Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Sweed POS's careers page, not through a job board

First seen by Remote Rocketship 5 minutes ago

Logo of Sweed POS

Sweed POS

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Sweed POS is a comprehensive platform designed to streamline cannabis retail operations. It offers a wide range of integrated tools including point of sale systems, marketing and loyalty programs, inventory management, and eCommerce solutions tailored specifically for the cannabis industry. With features such as advanced customer management, integrated payments, and multi-location logistics, Sweed POS empowers cannabis retailers to enhance their brand presence and operational efficiency. The platform is designed to seamlessly manage retail operations without the need for third-party systems, providing a holistic and intuitive experience for cannabis businesses.

📋 Description

• Learn the entire Sweed platform, join customer implementations, and speak with retailers about workflows, challenges, and product solutions • Own product blog and email strategy, including topic and format selection, writing, and publishing • Build content plans around customer needs, product priorities, and new releases • Translate technical features into clear benefits, headlines, and audience-relevant stories • Partner with Product on announcements, release content, and supporting materials • Develop sales enablement materials, customer-facing explanations, case studies, and testimonials • Maintain consistent brand voice across website copy, blogs, emails, social content, and webinars • Use audience feedback and performance data to improve content • Apply SEO and AI-powered search discovery practices • Develop thought leadership with internal experts on retail operations, payments, and cannabis business challenges • Visit five customer implementations within the first three months • Create two product-focused content pieces within the first three months • Produce at least five content pieces per month by six months • Establish an approved content and blog strategy by six months

🎯 Requirements

• Experience in product marketing or content marketing for software products • B2B SaaS experience is valuable; strong B2C software backgrounds also considered • Ability to learn a complex platform, ask thoughtful questions, and explain how it works accurately • Strong English writing skills • Experience creating content for US audiences, including blogs, website copy, emails, and product announcements • Track record of making technical topics interesting through strong angles, distinctive messaging, and attention-earning content • Ability to define content strategy and carry work through to publication • Familiarity with dispensaries and the cannabis retail environment • Interest in retail operations and payments • Working knowledge of SEO • Exposure to generative engine optimization and AI-powered search • Ability to operate independently • At least three writing samples, ideally across formats such as website copy, a blog post, and an email • Availability to travel to customer locations during the first few months • Preference for Central or Eastern time zone availability

🏖️ Benefits

• Medical, dental, vision, and additional health insurance options • Paid parental leave • Generous PTO and paid company-observed holidays • Remote role based in the United States • Travel concentrated in the first two months for product learning and customer implementations, with limited travel expected afterward • Ownership of product content and brand voice, with a team open to new ideas and creative approaches

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