Senior Manager, Product Marketing – CRM

🔥 17 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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ServiceNow

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2022-12

Enterprise • SaaS • Artificial Intelligence

ServiceNow is a platform that offers AI-powered solutions and automation for businesses to enhance productivity and streamline workflows. Its AI agents are designed to autonomously learn, reason, make decisions, and take action to transform business processes across various domains such as IT, HR, customer service, and app development. The platform enables organizations to integrate data from diverse sources, facilitating business transformation and operational efficiency. Recognized for its leadership in AI IT service management and trusted by a significant portion of the Fortune 500, ServiceNow collaborates with other global leaders like Microsoft and AWS to bring advanced AI capabilities to modernize business operations.

📋 Description

• Partner with Sales, Demand Gen, and Field Marketing to activate go-to-market messaging • Build launch plans, manage milestones, coordinate cross-functional execution, and close out launches • Identify gaps in field positioning for Service CRM and create content and programs to address them • Create seller tools including pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers • Run sales enablement sessions through live training and recorded content • Work with sales leadership and frontline representatives to assess market effectiveness • Analyze ServiceNow's position against competitors in customer service and field service • Track market developments, synthesize relevant insights, and distribute them to stakeholders • Build full-funnel assets including thought leadership, event programs, customer stories, and analyst materials • Develop ServiceNow's messaging and positioning, including value proposition, competitive framing, and category definition • Translate product capabilities into customer-facing messaging for customer service and CX leaders, field service and operations executives, and sellers • Keep messaging current as products and the competitive landscape evolve • Establish clear field narratives, activate product launches, equip sellers for competitive deals, and build relationships with Sales, Product, and Marketing partners

🎯 Requirements

• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand generation, or a combination • Proven track record of building and activating GTM programs that drove measurable outcomes such as pipeline, win rate, or field adoption • Experience working in or closely alongside enterprise sales organizations • Strong written communication skills • Comfortable presenting to and working with senior stakeholders, including sales leadership and executives • Bachelor's degree or equivalent experience • Experience in product marketing, solutions marketing, competitive intelligence, sales enablement, revenue enablement leadership, demand generation, field marketing, or GTM strategy/go-to-market leadership in a B2B SaaS environment • Experience owning a GTM motion end-to-end • Experience building tools sellers actually use • Ability to work effectively with sales and understand how deals get made • Comfort with ambiguity and operating without a fully paved road • CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus • Must satisfy applicable export control requirements where relevant

🏖️ Benefits

• Flexible or remote work persona • Flexible work arrangements based on work persona and assigned work location • Reasonable accommodations during the application process

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