Senior Manager, Product Marketing – Communication

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Cariloop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 $15M Series B on 2021-07

Healthcare • Consulting • Logistics

Cariloop is an inclusive caregiving benefits solution designed to support working caregivers in the U. S. and Canada. The platform provides personalized guidance through expert Care Coaches, a comprehensive digital toolkit, and access to an integrated care provider support network. By offering these resources, Cariloop helps employees navigate the complexities of caregiving, ultimately improving their well-being, productivity, and retention rates for employers. The company's mission emphasizes the importance of supporting caregivers to alleviate stress and promote a healthier workplace environment.

📋 Description

• Translate Cariloop’s product strategy, capabilities, and roadmap into market-facing positioning, value propositions, product narratives, and messaging • Lead go-to-market planning and communications for products, capabilities, enhancements, and significant product changes • Develop product overviews, presentations, one-pagers, FAQs, use cases, competitive messaging, and RFP content • Maintain understanding of customers, members, competitors, market trends, and buyer needs • Develop customer communications, campaigns, and resources supporting solution launches and adoption • Define and optimize the member engagement funnel and performance metrics • Lead member marketing communications across email, customer-provided materials, webinars, print, and campaigns • Develop launch kits, benefit communications, email campaigns, flyers, mailings, digital assets, webinars, presentations, and customer toolkits • Lead development and production of content and creative assets • Ensure clear, accurate, and consistent messaging across audiences and channels • Partner with Product, Growth, Sales Enablement, Demand Generation, Account Management, and other teams • Lead, coach, and develop team members responsible for communications, content, design, and production • Establish intake, prioritization, planning, review, production, and delivery processes • Maintain an annual calendar, roadmap, and accessible libraries of messaging and creative assets • Foster collaboration, accountability, high-quality execution, and continuous improvement

🎯 Requirements

• Experience marketing B2B2C products or services to organizational customers and individual end users • Experience in employee benefits, healthcare, caregiving, HR technology, or related industries preferred • 7+ years of experience in product marketing, customer marketing, marketing communications, or related roles, including people leadership • Strong experience in positioning, messaging, go-to-market strategy, product launches, and competitive differentiation • Exceptional written and verbal communication skills • Ability to translate complex products and concepts into clear messaging for different audiences • Hands-on leadership across messaging, content, campaigns, presentations, and marketing assets • Experience developing customer and member communications that drive awareness, enrollment, engagement, adoption, and utilization • Familiarity with member marketing and engagement platforms such as Braze, including audience segmentation, lifecycle communications, campaign execution, and performance measurement • Experience developing digital, email, webinar, print, presentation, and customer-facing materials • Data-driven experience using customer insights, funnel metrics, market intelligence, and performance data • Strong cross-functional and people leadership skills • Ability to travel as needed; travel is a condition of employment • Must be authorized to work in the United States

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • Employer contributions to 401(k) retirement plans and Health Savings Accounts (HSA) • Company-sponsored life, short-term, and long-term disability insurance • Access to Cariloop's member portal and services for the employee and family • Annual subsidy for a variety of care needs and backup care needs • Flexible time-away policy • 15 paid company holidays yearly • Quarterly mental health days • Paid volunteer time away • Paid parental leave • Fully paid caregiver leave • Travel expenses reimbursed according to the company’s travel and expense policy

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