Senior Product Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Evidence-Based Associates

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚖️ Legal

💼 Consulting

Healthcare • Legal • Consulting

Evidence-Based Associates is an experienced group of talented, dedicated professionals specializing in implementing and managing programs that address the unique needs of high-risk youth. They provide guidance and technical assistance to public agencies in areas such as juvenile justice, evidence-based programs, and human services. Their mission is to facilitate reform in state-based juvenile justice systems through performance-based contracts, aiming to reduce costs and improve outcomes for youth within the judicial system.

📋 Description

• Lead market, customer, buyer, competitive, sales, and internal research • Identify audience needs, market opportunities, differentiators, barriers to adoption, and commercial implications • Build and lead a competitive-intelligence program and translate insights into messaging, competitive strategy, sales enablement, launch recommendations, and executive updates • Develop positioning, messaging, value propositions, proof points, personas, buying-committee guidance, and solution narratives • Lead end-to-end go-to-market planning and cross-functional launch execution, including workback plans, timelines, owners, dependencies, readiness reviews, risks, decision logs, communications, executive reporting, and post-launch optimization • Translate marketing and commercial strategy into portfolio messaging, market-facing architecture, launch requirements, and activation plans • Create scalable product-marketing processes and templates • Develop integrated campaigns and account-based marketing programs with marketing, growth, sales, and partnership teams • Create and maintain sales, partnership, and customer-facing enablement materials and internal training • Facilitate cross-functional teams and provide strategic direction, briefs, and feedback • Define and report on launch and product-marketing measures, including readiness, enablement adoption, engagement, qualified demand, pipeline influence, adoption, customer feedback, retention, and expansion • Provide decision-oriented updates to the VP of Marketing

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; Master’s degree preferred, or equivalent professional experience • 8+ years of experience in product marketing, solution marketing, go-to-market strategy, strategic marketing, commercialization, portfolio marketing, or a related discipline • Demonstrated success leading complex, cross-functional launches • Strong experience developing differentiated positioning, messaging, value propositions, audience segmentation, and sales-enablement materials for complex offerings • Experience in enterprise, consultative, healthcare, public-sector, technology, professional-services, or similarly complex B2B environments with multiple stakeholders and longer buying cycles • Excellent project and program-management, written, presentation, facilitation, and executive communication skills • Experience partnering with sales, business development, partnerships, product/service teams, customer-facing teams, and marketing channel owners to execute integrated GTM programs • Familiarity with CRM, marketing automation, pipeline and campaign reporting, and web or digital analytics • Reliable high-speed internet and a dedicated home-office workspace • Ability to perform primarily sedentary computer work and communicate effectively via phone, video, and writing • Ability to travel approximately 5–15% • Experience with HubSpot strongly preferred • Experience with sales-enablement, project-management, collaboration, and AI-enabled workflow tools is a plus • Preferred experience in behavioral health, healthcare, community care, child and family services, human services, public-sector, education, criminal justice, or another complex mission-driven market • Preferred experience marketing behavioral-health technology, healthcare technology, enterprise software, technology-enabled services, evidence-based programs, or professional services • Preferred experience with account-based marketing, named-account strategies, sales enablement, and partnership marketing • Preferred experience in a lean or scaling marketing organization • Preferred ability to responsibly apply generative AI, AI-enabled tools, and emerging AI-agent workflows with sound judgment around data privacy, confidentiality, accuracy, brand standards, human review, and governance

🏖️ Benefits

• Annual discretionary bonus eligibility of up to 10% of base • Medical coverage • Dental coverage • Vision coverage • Retirement savings • Paid time off • Paid holidays • Life insurance • Remote work • Occasional travel opportunities for team meetings, conferences, or launch events

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