Product Marketing Manager

🔥 13 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

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STARLIMS

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1986

🍽️ Food & Beverage

📦 Logistics

🏭 Manufacturing

Food & Beverage • Logistics • Manufacturing

STARLIMS is a leading provider of laboratory information management systems (LIMS) and informatics solutions, serving various sectors including life sciences, consumer goods, and public health. With over 1,100 customers across more than 85 countries, STARLIMS simplifies laboratory operations, enhances efficiency, and improves data integrity through its comprehensive platforms. The company has been delivering innovative solutions since its inception in 1986, helping laboratories optimize their R&D and quality control processes.

📋 Description

• Own positioning and messaging across the STARLIMS product family, including STARLIMS, Moda and Labstep • Craft industry-specific messaging for the different ICPs STARLIMS sells to • Shape the product roadmap through customer interviews, win/loss analysis and market research • Plan and deliver product launches with Product Management, including messaging, content, sales readiness and post-launch measurement • Lead sales enablement by building pitch decks, demos, battlecards, objection handling and seller training • Own competitive intelligence, track competitors, maintain battlecards, and guide Sales and Product on competitive positioning • Support field teams at physical and virtual events, including trade shows, conferences, webinars and customer events • Build customer proof through case studies, references and customer stories showing measurable value • Use AI tools to accelerate research, content creation, and competitive and market analysis

🎯 Requirements

• Based in the US • 5+ years of product marketing experience in B2B • Experience supporting enterprise or similarly long, complex sales cycles with multiple stakeholders • Experience working closely with Product Management teams to shape roadmaps, build external messaging and deliver compelling launches • Experience supporting field and sales teams through physical and virtual events • Experience building sales enablement and competitive intelligence programs that sellers use • Ability to simplify a technical product for different audiences, from lab technicians to executives • Experience working on small, fast-moving teams with a high rate of change • Self-starter with a strong bias for action • Strong written and verbal communication skills • Proficiency using AI tools in product marketing work • 4-year Bachelor’s degree or equivalent practical experience • Nice to have: Experience with LIMS or similar technical B2B SaaS products • Nice to have: Experience marketing to scientific, regulated or technical buyers • Nice to have: Experience marketing a portfolio of multiple products

🏖️ Benefits

• Competitive health and Wellness (medical, dental, and vision) • Retirement plan with matching company contribution • Life Insurance and Disability/Income Protection

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