Product Marketing Manager

🔥 4 minutes ago

🏈 Alabama, Arizona, +19 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Avolve

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2007

🤝 B2B

🏢 Enterprise

🏛️ Government

B2B • Enterprise • Government

Avolve is a leading software company specializing in electronic plan review solutions for jurisdictions of all sizes. Their flagship products, ProjectDox and DigEplan, streamline the permitting and plan review process, enhancing efficiency, applicant engagement, and collaboration across departments. With a strong focus on innovation and customer satisfaction, Avolve serves a diverse clientele, including numerous top U. S. cities, and is committed to driving economic growth through their advanced technological solutions.

📋 Description

• Maintain and evolve positioning, messaging, value propositions, and proof points for Avolve’s product portfolio and new capabilities • Translate technical features and roadmap themes into clear customer outcomes for public-sector personas, departments, use cases, and buying stages • Create messaging frameworks covering audience definitions, problem statements, competitive differentiation, message hierarchies, and approved claims • Develop product messaging and content aligned with Avolve’s brand and voice • Create competitive briefs, battlecards, objection-handling guidance, and talk tracks • Develop and manage a rolling product marketing plan aligned with marketing strategy and roadmap priorities • Lead go-to-market planning for launches, releases, packaging changes, integrations, and strategic initiatives • Coordinate launch audiences, deliverables, owners, readiness requirements, timelines, and risks across teams • Equip Sales and Customer Success with value narratives, discovery guidance, persona-based messaging, presentations, briefs, one-pagers, FAQs, case studies, demos, competitive tools, and objection responses • Create customer-facing adoption and education materials • Develop partner-ready messaging, co-sell materials, solution briefs, and product updates • Gather feedback from customer-facing teams and partners to improve messaging, enablement, and launch execution • Track product marketing KPIs and report results, insights, risks, and recommended improvements • Manage assigned product marketing projects and vendors within approved priorities and budget parameters

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience • Minimum 4-6 years of relevant product marketing, solutions marketing, or go-to-market experience in B2B or B2G technology • Experience developing messaging, supporting product launches, conducting market and competitive research, and creating sales enablement materials • Exceptional visual storytelling and presentation development skills • Ability to transform complex product capabilities, market insights, and customer value propositions into polished, compelling, executive-level presentations and go-to-market assets • Proven ability to coordinate cross-functional projects, manage competing priorities, and use data and feedback to improve execution • Proficiency with HubSpot and Asana, including using these platforms to manage marketing programs, workflows, content, reporting, and cross-functional projects • Demonstrated ability to use AI tools responsibly for research, analysis, content development, and day-to-day productivity with sound judgment and quality control • Experience with GovTech, public-sector software, GIS, permitting, plan review, partner marketing, or complex public-sector sales is preferred • Self-motivated, self-directed, solution-oriented, and results-driven • Proven ability to manage multiple priorities in a fast-paced remote environment • Authorization to work in the United States is required by the application

🏖️ Benefits

• Group Medical, Dental, Vision and Life insurance • 401k • Unlimited Vacation • Paid Sick Leave & Holidays • Fully remote work arrangement

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