Product Marketing Manager

Job not on LinkedIn

🔥 14 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Improvado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

💼 Consulting

☁️ SaaS

💰 $22M Series A - Improvado on 2022-05

Marketing • Consulting • SaaS

Improvado is an AI-native SaaS platform that centralizes marketing and sales data, connecting 1,000+ sources to provide automated ETL/ELT/Reverse ETL, data transformation, and enterprise-grade data governance. Its conversational AI agent answers natural-language queries, builds dashboards on the fly, generates and runs experiments across ad platforms, and applies creative intelligence to analyze and generate ad variants. The platform targets marketing and analytics teams at enterprises and agencies, emphasizing no-code data pipelines, real-time insights, automated campaign validation, and compliance (SOC 2, GDPR, HIPAA support).

📋 Description

• Own core positioning, category framing and message hierarchy across ICPs and personas • Maintain ICP and persona documentation that is used operationally • Own the messaging layer of new product and feature launches, including internal rollout for field enablement • Run a structured win/loss interview program with quarterly readouts • Maintain living battlecards • Monitor competitor positioning, pricing and product moves and drive counter-positioning • Own the core pitch narrative, demo storyline and objection-handling framework • Develop messaging components for new-rep onboarding • Maintain a standing weekly cadence with Sales leadership • Provide direct support on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays • Develop Improvado's narrative for Gartner, Forrester and category influencers • Feed structured market and buyer insight back into product prioritization • Measure success through competitive-deal win rate, opportunity stage conversion, new-rep time-to-first-deal, enablement adoption, win/loss cadence and message consistency audits

🎯 Requirements

• 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product • Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak • Experience with B2B SaaS sold to marketing or data buyers • Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors • Proof of shipped work: positioning that changed the website and pitch, battlecards reps actually opened, and a win/loss program that continued beyond its second quarter • Ability to write for skeptical technical buyers using claims and evidence • Comfort operating close to Sales through weekly cadence, deal reviews, live calls and direct feedback • Nice to have: hands-on SQL, dbt or BI • Experience marketing AI capabilities without hype • Nice to have: analyst-relations experience • Nice to have: agency-side or enterprise-brand background • Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

🏖️ Benefits

• Remote-first environment • Competitive compensation • Medical and dental benefits • 401K plan • Unlimited PTO • Paid holidays • Professional development reimbursement

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