Product Marketing Manager

Job not on LinkedIn

🔥 16 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 15%

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Hipp Health

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2024

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

💰 $6.2M Seed Round on 2025-10

Healthcare • SaaS • Artificial Intelligence

Hipp Health is an AI-native clinical operations platform for ambulatory therapy practices (starting with Applied Behavior Analysis and expanding into Speech and Occupational Therapy). The platform provides end-to-end workflows including intake (SMS, portal, referral capture), scheduling, clinical care (session notes, treatment plans, clinical decision support), billing and revenue cycle management (claims, denials, payer calls), and compliance/HIPAA security. Hipp automates administrative tasks with agents and AI features to reduce denials, speed payments, streamline scheduling, and improve documentation quality, targeting therapy practices and clinics.

📋 Description

• Develop and refine Hipp Health's positioning, differentiation, and messaging • Understand how practice owners, executives, and department leaders evaluate software and tailor messaging to their priorities • Use customer conversations, sales feedback, and competitive research to identify reasons to choose Hipp • Translate product functionality into clear explanations of customer value supported by evidence • Shape product packaging and partner with Product, Sales, and Marketing on go-to-market plans • Create website messaging, sales narratives, and customer-facing materials • Lead product launch planning and execution, including target audiences, positioning, messaging, assets, internal readiness, and success measures • Equip Sales with knowledge, demonstrations, and materials for explaining new capabilities • Partner with Demand Generation and Sales to maintain ICP and buyer persona strategy and optimize pipeline velocity and win rates • Research market trends, competitive positioning, and customer needs • Partner with Product Management so positioning reflects market shifts and informs roadmap decisions • Develop and maintain sales decks, product presentations, and supporting sales materials • Script and record product demonstrations connecting functionality to buyer problems and workflows • Create narratives for Sales to explain Hipp's value to different stakeholders • Work closely with Sales to understand objections and improve customer-conversation materials • Serve as Hipp's first dedicated product marketer • Explain the audience, problem, contribution, and results or lessons learned for submitted work examples

🎯 Requirements

• 5+ years of product marketing experience, with demonstrated ownership of positioning, messaging, launches, and sales enablement • Understanding of enterprise buying processes and communication with multiple stakeholders across a complex organization • Experience shaping product messaging, packaging, pricing, and go-to-market decisions • Strong writing, presentation, and visual storytelling skills • Ability to turn complex product capabilities into clear customer value • Curiosity to learn the product in depth and engage directly with customers • Ability to set priorities, work independently, and collaborate across Product, Engineering, Sales, and Marketing • Proven experience working with AI tools to create efficiencies and expand individual capacity • Creative problem-solving and communication skills • Examples of personally developed product marketing work, such as a sales deck, recorded demo, positioning framework, website messaging, or product launch • Experience in healthcare SaaS, especially marketing practice-management technology to provider organizations (bonus) • Experience marketing to behavioral health practices, including ABA, speech therapy, and occupational therapy (bonus) • Experience marketing AI or agentic products (bonus) • Experience with a platform that sells to both mid-market and enterprise buyers (bonus) • Must answer whether employer-sponsored work authorization will be required to work in the United States

🏖️ Benefits

• 401(k) match • Full health, dental, and vision insurance • Unlimited PTO • Two off-sites per year • FSA • HSA • Short-term and long-term disability insurance

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