Director, SAP BU Marketing

🔥 13 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $130k - $150k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

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Argano

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏢 Enterprise

🤖 Artificial Intelligence

Consulting • Enterprise • Artificial Intelligence

Argano is a digital transformation and management consulting firm that helps enterprises design and implement high-performance operations. It provides strategy and business consulting, performance consulting, and end-to-end enterprise technology services (cloud migration, application development, ERP and business applications, managed services, and application support). Argano also delivers AI and data capabilities—covering generative AI, agentic AI, AI orchestration and governance, data engineering, data warehousing, and business intelligence—to embed AI into operational workflows. The company partners with major technology vendors (Microsoft, Oracle, SAP, AWS, Snowflake, Blue Yonder, Salesforce, and others) and serves clients across supply chain & logistics, retail/distribution/CPG, manufacturing, healthcare & life sciences, financial services, and construction sectors.

📋 Description

• Act as the single marketing leader accountable for turning SAP strategy into pipeline, brand, and growth • Own the annual and quarterly SAP marketing plan and align spend with BU revenue and pipeline targets • Define and maintain SAP narrative, messaging hierarchy, positioning, persona/buyer maps, competitive intelligence, and battlecards • Translate SAP offerings into buyer-focused outcomes and turn client results into compelling stories • Design multi-touch campaigns, including ABM and whitespace expansion • Own marketing-sourced and marketing-influenced pipeline targets • Partner with the commercial leader on funnel velocity and fix performance bottlenecks • Run weekly pipeline-generation cadences with sellers and BDRs and monthly SAP marketing operating reviews • Launch nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce • Commission sales collateral and equip sellers with talk tracks, ghost notes, and follow-up sequences • Define event strategy and represent Argano at major SAP ecosystem events • Build market-ready SAP solution assets and lead solution GTM launches • Coordinate sales enablement, field activation, analyst and publisher briefings, and demand kick-offs • Feed market signals back into Value Creation to sharpen the offering portfolio • Own the SAP publisher marketing plan and execute SAP-funded campaigns, MDF programs, and joint GTM motions • Track SAP-sourced and SAP-influenced pipeline as a distinct funnel • Drive organic growth through SEO content, thought leadership, executive visibility, customer stories, community, and PR • Build content focused on SAP ERP modernization, RISE with SAP, supply chain planning, data, and AI • Protect Argano brand standards while maintaining a distinct SAP point of view

🎯 Requirements

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