Director of Brand, Integrated Marketing

Job not on LinkedIn

🔥 3 minutes ago

🌲 Oregon, Washington – Remote

🌲 Oregon – Remote ☕ Washington – Remote

💵 $149.8k - $224.6k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
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Peak Credit Union

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛡️ Insurance

💼 Consulting

🏦 Banking

Insurance • Consulting • Banking

Peak Credit Union is a member-owned credit union based in Olympia, Washington that offers a broad range of consumer and business financial services. It provides checking and savings accounts, credit cards, mortgages, auto and personal loans, business banking and lending, investment and insurance services, digital banking tools, and community-focused programs such as scholarships and financial education. The institution emphasizes accessibility, competitive rates, and local member support.

📋 Description

• Own Peak's brand foundations, including positioning, messaging architecture, voice, and visual and verbal standards • Set creative direction for brand and campaign work, including agency and vendor work • Lead integrated campaigns end to end from planning and briefing through creative development, launch, and post-campaign readout • Write and approve briefs for creative, content, PR, and branch activation • Own the quarterly campaign calendar with the Director of Growth Marketing • Partner with Product to bring products, rates, and offers to market • Supply creative options for testing and optimization • Own and allocate the brand and creative production budget • Build cross-functional ways of working with Product, retail/branch, community, Growth, Insights, and Finance • Set ownership and make resource decisions when priorities collide • Prepare campaigns for senior leadership review and approval • Define brand health and creative performance measurement with Insights and Growth • Ensure brand and campaign work meets credit union advertising and lending compliance requirements • Lead and develop direct reports across creative services, video and content, and branch experience • Manage PR and creative agency partners • Perform other duties as assigned

🎯 Requirements

• Residing in Washington or Oregon • Bachelor's in Marketing, Business, Communications, or a related field • Minimum 10 years of brand or integrated marketing experience with increasing responsibility • Minimum 5 years in a management or leadership role leading integrated campaigns end to end • Experience leading cross-functional go-to-market work • Strong brand and creative judgment • Integrated campaign planning across paid, owned, earned, and branch channels • Digital and performance fluency connecting brand and creative to business results • Strong project management; ability to run multiple campaigns simultaneously • Working knowledge of credit-union advertising and lending compliance requirements, including UDAAP, Reg DD, Reg Z, and NCUA advertising rules • Travel is required • Experience in a financial institution or highly regulated environment preferred • Experience managing creative, PR, and production agency partners preferred • Experience leading a rebrand, merger integration, or other brand-building moment preferred • Peak Credit Union uses E-Verify to confirm identity and employment eligibility of persons hired to work in the United States

🏖️ Benefits

• Medical, dental, vision, and life insurance coverage • Company-paid medical, dental, and vision insurance option at 100% for employee-only coverage • Health Care FSA (HCFSA) • Health Savings Account (HSA) with employer contributions • Dependent Care FSA (DCFSA) • Life and AD&D insurance • 401(k) plan • 8 hours of vacation and 8 hours of sick leave accrued monthly • 11 paid holidays • 1 floating holiday • 16 hours of self-care time • 16 hours of volunteer time • Performance-based compensation incentives • Full-Time Regular benefits

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