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Director, Field Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

đź’µ $135.2k - $246.4k / year

⏰ Full Time

đź”´ Lead

🎡 Marketing

Where this job comes from

Posted on Arctic Wolf's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of Arctic Wolf

Arctic Wolf

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

đź“‹ Description

• Own North America Field Marketing strategy and execution, aligning investments, campaigns, and programs to qualified pipeline, revenue, and growth objectives • Partner with Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations leadership to develop integrated territory, vertical, partner, and account-based growth plans • Lead quarterly and annual planning processes and allocate investments toward measurable business outcomes and return on investment • Establish a performance-driven operating model focused on MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contribution • Use data-driven decision making to identify funnel friction, conversion gaps, and performance improvement opportunities across the buyer journey • Develop scalable processes using AI, automation, predictive analytics, and reporting to improve productivity, campaign effectiveness, and decision quality • Oversee field, partner, alliance, executive engagement, ABM, and regional growth programs • Evaluate program effectiveness and investment allocation, increasing funding for top-performing activities and reducing funding for underperforming tactics • Establish closed-loop feedback mechanisms between field and marketing teams • Translate field insights, buyer feedback, and performance trends into recommendations that improve conversion rates, buying-group engagement, qualified pipeline creation, and revenue impact • Serve as the voice of the field for Product Marketing, Marketing Operations, and Revenue Marketing • Lead and develop a high-performing team • Advise executive leadership on pipeline creation, territory performance, marketing investment strategy, resource allocation, and growth opportunities

🎯 Requirements

• 10+ years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing disciplines • 5+ years of experience managing teams of four or more direct reports • Proven experience driving qualified pipeline creation and revenue growth in partnership with Sales, SDR, and Channel organizations • Experience leading regional, enterprise, ABM, partner, and alliance marketing strategies • Strong analytical skills with experience using data to guide investment decisions, resource allocation, and business planning • Experience managing multimillion-dollar budgets and demonstrating measurable return on investment • Familiarity with modern marketing technologies including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-powered solutions • Demonstrated success leading and developing high-performing teams in fast-paced, high-growth environments • Cybersecurity or high-growth SaaS experience a plus • Candidates interviewing remotely are expected to be on camera during all video interviews • Candidates must notify the company in advance if technical, bandwidth, or location-related challenges may prevent video use • Employees must follow internal information security policies, standards, and controls • Employment may be subject to background verification and additional regulatory, security, compliance, data protection, export control, and authorization requirements where applicable

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401(k) contribution and matching • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants

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