Manager – Marketing

Job not on LinkedIn

🔥 6 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $88.8k - $111k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Nilfisk

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

🤝 B2B

Manufacturing • B2B

Nilfisk is a leading global provider of professional cleaning products and services, specializing in commercial and industrial floor cleaning equipment, maintenance equipment, and autonomous cleaning solutions. Founded in 1906 by Danish engineer P. A. Fisker, Nilfisk’s product offerings also include consumer goods such as vacuum cleaners and high-pressure washers. With over 4,700 employees and operations in more than 100 countries, the company generated 1,033. 6 million EUR in revenue in 2023, with a significant portion of its sales geared towards professional users.

📋 Description

• Develop and execute annual marketing strategies and growth plans for assigned industry segments • Plan and manage integrated, multi-channel campaigns generating awareness, qualified leads, pipeline, and revenue • Execute initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships • Analyze customer needs, market trends, competitive activity, and emerging opportunities • Develop customer personas, buyer journey maps, and industry-specific value propositions • Partner with Sales and cross-functional teams to align marketing initiatives with commercial objectives • Lead go-to-market planning and commercialization strategies for new products and solutions • Incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies • Develop product messaging, value propositions, and competitive differentiation • Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications • Support product lifecycle initiatives including portfolio updates, rebranding, and product transitions • Develop sales enablement materials including presentations, playbooks, case studies, competitive comparisons, and launch toolkits • Support customer engagement, lead conversion, and commercial effectiveness across direct and indirect sales channels • Plan and execute trade shows, customer events, webinars, and industry conferences • Manage event promotion, lead capture, follow-up campaigns, and performance measurement • Evaluate event effectiveness and improve return on investment • Develop and manage marketing budgets • Establish and monitor KPIs for lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption • Use CRM, marketing automation, and reporting tools to evaluate performance • Present marketing results, insights, and recommendations to leadership • Optimize marketing programs through data analysis, testing, and performance measurement • Travel approximately 10% throughout North America for customer visits, trade shows, industry events, partner engagement, and internal meetings

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 7+ years of progressive B2B marketing experience, including demand generation and product marketing • Experience developing and executing integrated marketing campaigns and go-to-market strategies • Proven success supporting product launches and commercialization initiatives • Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments • Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics • Experience with CRM and marketing automation platforms • Strong project management skills with the ability to manage multiple priorities and cross-functional initiatives • Excellent communication, presentation, analytical, and stakeholder management skills • Experience with Salesforce, Pardot/Marketing Cloud Account Engagement (MCAE), and Power BI • Experience supporting dealer, distributor, or partner-led sales channels • Experience managing external agencies, vendors, and marketing budgets • Demonstrated ability to translate market insights into measurable commercial growth

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Basic and Supplemental Life Insurance • Critical Illness and Accident Insurance • Flexible Spending Accounts • Health Savings Account with Company Contribution • 401K with Company Match • Long and Short Term Disability • Employee Assistance Program • Legal Plan • Parental Leave • Paid Vacation and Sick Time • Paid Volunteer Day • Tuition Reimbursement • Wellness Reimbursement • Scholarship opportunities • Competitive total compensation package

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