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Senior Marketing Coordinator

🔥 11 minutes ago

🔔 Pennsylvania – Remote

infoinfo

⏰ Full Time

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Geisinger's careers page, not through a job board

First seen by Remote Rocketship 11 minutes ago

Logo of Geisinger

Geisinger

10,000+ employees

Founded 1915

🏥 Healthcare

💊 Pharmaceuticals

🧘 Wellness

Healthcare • Pharmaceuticals • Wellness

Geisinger is a healthcare organization that has been providing accessible medical services for over a century in Pennsylvania. It focuses on meeting the healthcare needs of its communities and is dedicated to innovative patient care. With career opportunities in various fields including nursing, allied health, and administration, Geisinger promotes professional development and a supportive workplace for its employees, emphasizing diversity, equity, and inclusion.

📋 Description

• Implement and evaluate marketing and communication plans and activities • Execute advertising, digital engagement, acquisition campaigns, educational programs, direct mail, website and portal updates, and event or community-facing support • Work with department staff and external vendors to develop and produce marketing and communications materials and programs • Own assigned initiatives end-to-end, managing quality, compliance, and internal partner experience • Manage day-to-day implementation, timelines, deliverables, intake, trafficking, objectives, audiences, and approval paths • Develop and implement marketing programs and translate strategy into executable workbacks • Coordinate marketing plan inputs, schedules, and stakeholder requirements • Create and distribute marketing materials while ensuring brand standards, messaging accuracy, and compliance • Coordinate market research and synthesize findings into actionable recommendations • Maintain internal and external website sections and support digital content updates through QA and approval workflows • Develop, maintain, track, and meet budgets; follow purchasing, documentation, and vendor management processes • Track and report project metrics including ROI, leads, conversions, engagement, web traffic, and satisfaction • Coordinate QA for digital and print deliverables, including proofing, links, tracking parameters, and accessibility basics • Coordinate projects with external suppliers and manage deliverables and timelines • Communicate proactively with management and staff, provide status updates, and escalate risks • Maintain effective team communication processes and tailor communications to the audience • Participate in project implementation and quality workgroups and recommend process improvements • Serve as a resource for regulatory audits

🎯 Requirements

• High School Diploma or Equivalent (GED) (Required) • Minimum of 6 years of relevant experience (Required), with relevant experience potentially combined with degree obtained • Computer literacy • Marketing tasks and activities • Compliance with organization policies and procedures • Ability to travel as required • Ability to satisfy job-specific obligations

🏖️ Benefits

• Healthcare benefits from day one for full-time and part-time positions • Vision insurance • Dental insurance • Domestic partner benefits • Collaborative, cooperative, and collegial work atmosphere

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