Senior Manager, Donor Direct Marketing

🔥 50 minutes ago

🍑 Georgia – Remote

🍑 Georgia – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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U.S. Soccer Federation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1913

⚽ Sports

🏛️ Government

🤝 Non-profit

Sports • Government • Non-profit

U. S. Soccer Federation is the governing body for soccer in the United States, responsible for overseeing and organizing the activities of various national teams, including the men's, women's, and youth national teams. The organization focuses on talent identification, coaching, and development across different age groups, facilitating soccer matches, tournaments, and events domestically and internationally. It also handles the governance, administration, and strategic vision for the growth of soccer in the U. S. The U. S. Soccer Federation supports various grassroots initiatives to promote soccer and enhance the sport's popularity and accessibility across the nation. They offer a range of programs and initiatives like the 'SheBelieves Cup' to encourage participation and inspire young athletes.

📋 Description

• Lead the strategy, development, and execution of U.S. Soccer's mass donor marketing and communications function • Own the mass audience segment of the donor file and FY27 revenue and donor targets, from acquisition and second gift through retention, reactivation, upgrade, and transition into mid-level giving • Design and execute the second gift program and build monthly recurring giving into every touch • Lead retention and reactivation, moving reactivation from direct mail to email and paid digital • Build and run a rolling test plan across creative, offer, ask string, segment, and timing • Expand digital reach and revenue through paid social, search, display, connected TV, lookalike and retargeting audiences, and owned channels • Evaluate and launch new channels, platforms, and audience partnerships, including SMS • Lead the first-year digital build, including a low-dollar acquisition pilot and triggered welcome and second-gift series • Manage the agency of record relationship, including briefs, creative review, calendar commitments, and accountability to revenue projections • Manage media investment within the approved budget and reallocate between channels as needed • Lead the transition to the go-forward partner and recommend the mix of internal staff, agency scope, and shared Federation services • Own the fiscal-year campaign calendar and coordinate timing across the Federation • Own attribution, enforce source coding standards, reproduce agency matchback internally, and report fundraising performance metrics • Own donor-journey message architecture and advance appeal messaging toward impact framing • Build the impact-story intake process and own stewardship, acknowledgment, and impact reporting for the mass audience • Serve as Advancement's liaison to centralized Marketing & Communications • Partner with Stewardship & Engagement, Advancement Services, Memberships, Major Gifts, Principal Gifts, Corporate Partnerships, Product, Digital, and Fan Experience • Support overall Advancement department goals and perform other duties as assigned

🎯 Requirements

• Bachelor's degree required • 5+ years of progressive experience in nonprofit direct response fundraising, integrated marketing, donor engagement, digital marketing, communications, advancement, or related fields • Demonstrated success developing and executing multi-channel direct response programs across direct mail, email, and paid digital that drive donor acquisition, retention, and revenue growth • Experience managing an agency or vendor relationship, including briefing creative, holding a partner to a campaign calendar, and evaluating performance against committed projections • Experience building or significantly expanding donor marketing, fundraising communications, or audience engagement programs • Experience designing and reading a testing program, including hypothesis, sample, and result, and carrying a proven test into the standing program • Experience evaluating and launching new acquisition channels, platforms, or audience partnerships against a target cost per donor • Working knowledge of fundraising analytics, including cost per donor acquired, donor value by acquisition source, response rate, and matchback methodology • Strong understanding of donor lifecycle marketing, audience segmentation, source coding and attribution, and CRM-driven communications • Proven ability to think strategically while leading complex campaigns from concept through execution • Experience collaborating across fundraising, marketing, technology, digital, and communications teams within a complex organization • Exceptional communication, storytelling, project management, and relationship-building skills with the ability to influence stakeholders across all levels of an organization • Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook) • Capable of working in fast-paced and demanding environments • Must be able to connect “micro” details to the “macro” vision and mission • Ability to work evenings, weekends, and travel as needed • General knowledge of soccer • Experience supervising staff, agency teams, or cross-functional project teams • Experience utilizing Salesforce, marketing automation platforms, email marketing systems, or comparable CRM and digital marketing technologies

🏖️ Benefits

• Comprehensive compensation package • Casual work environment • Inclusive culture • Atmosphere for professional development

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