Marketing Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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INDEVCO North America, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏭 Manufacturing

🏗️ Construction

Manufacturing • Construction

INDEVCO North America, Inc. is a manufacturer based in Doswell, VA, specializing in protective packaging and building envelope system solutions. As a member of the INDEVCO Group, it produces high-performance protective products including coated and laminated paper, plastic films, and packaging materials. The company emphasizes a strong system of core values that influence its divisions, products, and relationships.

📋 Description

• Develop and execute an integrated marketing strategy aligned with business, revenue, margin, channel, and growth objectives • Define priority markets, customer segments, value propositions, and positioning for Barricade® and Perma R® product lines • Maintain consistent brand standards, messaging, and product claims across customer touchpoints • Manage the annual marketing plan and budget • Plan and execute integrated campaigns across digital, social media, email, print, public relations, trade shows, dealer programs, and other channels • Lead content development for websites, product literature, advertising, videos, case studies, technical materials, and sales presentations • Strengthen website performance, search visibility, lead capture, marketing automation, and CRM integration • Coordinate lead-generation and lead-nurturing programs with Sales and monitor commercial-funnel conversion • Develop go-to-market plans for new products, product enhancements, channel launches, and market expansions • Translate technical product features, code-compliance requirements, and sustainability attributes into customer value propositions • Coordinate launch readiness, training, collateral, samples, and field support with Product Development, Technical, Operations, and Sales • Support portfolio, pricing, packaging, and lifecycle recommendations with market and customer insight • Monitor construction trends, customer needs, competitor activity, channel dynamics, codes, standards, and emerging technologies • Conduct market, customer, and competitive research and convert findings into actionable recommendations • Build relationships with distributors, dealers, contractors, builders, architects, specifiers, associations, and industry influencers • Plan and manage trade shows, customer events, dealer programs, product demonstrations, and industry partnerships • Establish and report marketing KPIs, including campaign performance, qualified leads, conversion, digital engagement, brand reach, launch results, and return on marketing investment • Use analytics to improve campaign effectiveness, channel allocation, content strategy, and customer engagement • Partner with Sales to develop tools, training, presentations, and account-specific support • Manage agencies, vendors, freelancers, and other external resources according to scopes, budgets, timelines, and quality standards • Support measurable qualified-pipeline growth, revenue growth, margin performance, and profitability • Work with office, manufacturing, customer, and event environments • Travel occasionally to INDEVCO North America locations, customer and distributor sites, trade shows, product launches, and other Building Products operations • Spend occasional time on the plant floor and work outside standard business hours as needed for launches, events, or business needs

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required • MBA or relevant advanced degree preferred • Minimum of 7 years of progressive marketing experience • Preferably experience in building materials, construction products, manufacturing, distribution, or a related industrial market • Experience leading major campaigns, product launches, agencies, vendors, or cross-functional initiatives • Demonstrated experience developing marketing strategies, managing integrated campaigns, launching products, and supporting profitable sales growth • Experience working with distributors, dealers, contractors, builders, architects, specifiers, or other construction-channel stakeholders strongly preferred • Strong knowledge of digital marketing, content strategy, SEO/SEM, social media, email marketing, CRM, marketing automation, and web analytics • Ability to analyze market, customer, campaign, and financial data and translate findings into practical business recommendations • Working knowledge of building-envelope systems, construction practices, code-compliance considerations, and sustainability standards preferred • Strong project-management, budgeting, vendor-management, presentation, writing, and communication skills • Proficiency with Microsoft Office and relevant marketing, CRM, automation, and analytics platforms • Strategic thinking with strong execution and follow-through • Customer and market orientation • Commercial acumen and results focus • Analytical decision-making and performance discipline • Cross-functional influence and collaboration • Clear, persuasive written and verbal communication • Creativity balanced with business judgment • Accountability, adaptability, and urgency in a fast-paced environment

🏖️ Benefits

• Medical Insurance • Dental Insurance • Vision Insurance • Company paid Life AD&D • 401K with a generous company match • Much, much more

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