Director of Culture – Experiential Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $78k - $95.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

⚖️ Legal

Food & Beverage • Consulting • Legal

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Lead and develop PETA’s Culture & Experiential Marketing team, including supervising and mentoring staff • Identify opportunities for PETA to enter cultural conversations and reach Gen Z and Millennial audiences • Bring together culturally plugged-in staff and internal voices to identify trends and generate ideas • Set strategy, priorities, and project pipeline for culturally relevant projects • Guide concepts from idea through approval, production, launch, and evaluation • Determine when to develop projects internally or use outside expertise • Lead relationships with advertising agencies, guerrilla and experiential marketing companies, youth marketing firms, and other outside resources • Collaborate with Marketing, Communications, Media Relations, Campaigns, and creative teams • Stay informed about cultural trends, emerging technologies and platforms, advertising, experiential marketing, entertainment, youth culture, and innovative work • Foster experimentation and calculated risk-taking while balancing creative ambition with budgets, feasibility, safety, and organizational considerations • Perform any other duties assigned by the supervisor

🎯 Requirements

• Bachelor’s degree in a related field or equivalent experience • Minimum of seven years of experience in marketing, advertising, experiential marketing, creative strategy, brand marketing, advocacy campaigns, or a related field • Demonstrated experience developing and executing bold, unconventional, or culturally relevant marketing campaigns or public-facing projects • Proven management experience and ability to lead creative staff and complex projects • Strong knowledge of contemporary culture and what resonates with Gen Z and Millennial audiences • Experience working effectively with advertising, experiential, creative, production, or other outside agencies and partners • Proven ability to recognize strong creative ideas and turn them into compelling, achievable projects • Strong understanding of social media, earned media, and how campaigns and real-world moments generate conversation across platforms • Strategic thinker with excellent project-management skills and the ability to move quickly, solve problems, and manage multiple priorities and budgets • Excellent judgment and demonstrated ability to make decisions in fast-moving, high-pressure, or ambiguous situations • Excellent leadership, communication, collaboration, and interpersonal skills • Extensive knowledge of animal rights issues and PETA campaigns • Commitment to the objectives of the organization • Professional appearance and adherence to a healthy vegan lifestyle

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