Marketing Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

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Shamrock Trading Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1986

📦 Logistics

💸 Finance

☁️ SaaS

Logistics • Finance • SaaS

Shamrock Trading Corporation is the parent company of a rapidly growing family of brands serving the transportation and logistics industries since 1986. It owns multiple operating businesses including Ryan Transportation, a third-party logistics (3PL) and freight brokerage and managed transportation provider; RTS International, a trade finance company offering customized funding solutions to exporters; RTS Factoring and fuel services, providing multi-industry factoring, fuel discounts, equipment financing, insurance, and software (mobile and web apps); and ProTransport, which builds trucking software to help fleets manage daily operations in an integrated system. Shamrock emphasizes careers in sales, operations and technology supporting transportation customers, and highlights employee benefits and training programs. The company is headquartered in Overland Park, KS.

📋 Description

• Develop, execute and optimize integrated B2B marketing strategies that drive customer acquisition, engagement and revenue growth for the domestic factoring business • Partner with Sales and business leadership to translate business objectives into marketing priorities and go-to-market strategies • Develop segmentation, lifecycle and marketing automation strategies • Monitor campaign and funnel performance, using data and insights to optimize results and demonstrate impact on leads, pipeline and revenue • Manage multiple initiatives and cross-functional priorities while maintaining focus on execution, quality and measurable results • Monitor factoring industry trends, competitor activity, customer needs and emerging technologies to identify opportunities and inform marketing strategy

🎯 Requirements

• Bachelor's degree in marketing, business or related field • 7+ years of progressive marketing experience with B2B experience strongly preferred • Financial services background desired • Experience with Salesforce or a similar CRM platform preferred • Demonstrated experience developing multi-channel marketing strategies that drive lead generation, customer acquisition and revenue growth • Strong understanding of digital marketing, demand generation, customer lifecycle marketing and marketing automation • Exceptional communication, presentation and cross-functional collaboration skills • Ability to manage multiple priorities in a fast-paced, dynamic environment • Results-oriented mindset with a strong sense of ownership and accountability for business impact

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