Executive Director, HCP Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $290k - $310k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 9%

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Achieve Life Sciences

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

💊 Pharmaceuticals

🧬 Biotechnology

Pharmaceuticals • Biotechnology

Achieve Life Sciences is a late-stage specialty pharmaceutical company focused on developing cytisinicline as a treatment for nicotine dependence (smoking and vaping cessation). The company is advancing cytisinicline through Phase 2 and Phase 3 ORCA trials and has submitted an NDA; its clinical program targets nicotinic receptors to reduce withdrawal and smoking satisfaction, with the goal of providing a new FDA-approved treatment option for tobacco and nicotine dependence.

📋 Description

• Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs • Coordinate execution across personal and non-personal promotion • Develop and execute integrated HCP campaigns across digital channels, promotional materials, and professional touchpoints • Manage HCP content development and channel execution • Develop and deliver field-facing resources, including detail aids, digital sales aids, and promotional tools • Build and execute speaker bureau and peer-to-peer education programs • Support KOL engagement and advisory board initiatives • Plan and execute HCP congresses, conferences, and other professional engagement opportunities • Collaborate with Medical Affairs on disease-state education and HCP engagement • Coordinate programs with Commercial leadership and Sales Training • Lead day-to-day relationships with creative, media, research, and other agency partners • Manage program timelines, budgets, deliverables, and performance • Coordinate MLR/PRC review of promotional materials with Medical, Legal, Regulatory, and other stakeholders • Partner on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement • Use campaign results, field feedback, and engagement data to improve program effectiveness • Report to the SVP, Marketing & Communications

🎯 Requirements

• 12+ years of pharmaceutical or biotechnology marketing experience • Track record of translating brand strategy into effective HCP marketing programs and executing across multiple channels • Experience supporting a pharmaceutical product launch, ideally in a specialty pharmaceutical or biotechnology environment • Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital programs, congresses, and other professional engagement initiatives • Experience managing creative, media, research, and other agency partners, including oversight of deliverables, timelines, budgets, and execution quality • Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies • Experience coordinating promotional materials through MLR/PRC review • Understanding of pharmaceutical promotional compliance and the distinct roles of Marketing, Medical Affairs, and Commercial teams • Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement • Strong project management skills • Excellent communication and collaboration skills • Ability to influence across functions, manage competing priorities, and build productive relationships with senior leaders and external partners • Hands-on, adaptable approach • Ability to thrive in a lean, evolving organization • Candidates may reside anywhere in the continental United States • Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category is nice to have • Experience in smoking cessation, pulmonology, addiction medicine, or a behavioral health-related therapeutic area is nice to have • Experience supporting a commercial organization through launch readiness is nice to have

🏖️ Benefits

• Annual target bonus • Equity compensation • Medical insurance • Dental insurance • Vision insurance • 401(k) retirement plan • Employee Stock Purchase Plan • Company-paid life insurance • Short- and long-term disability coverage • Paid time off • Paid company holidays • Remote position • Travel opportunities for events, conferences, and company meetings

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