Director, Consumer Marketing – Strategy

🕒 Yesterday

🇺🇸 United States – Remote

💵 $162k - $211k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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iRhythm Technologies, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

iRhythm Technologies, Inc. is a medical technology company that specializes in digital healthcare solutions for the management of cardiac arrhythmias. The company is best known for its ZioSuite, a comprehensive platform designed to deliver a streamlined solution for assessing heart health through advanced analytics and patient-centered data collection. iRhythm focuses on improving patient outcomes and optimizing the efficiency of healthcare providers through innovative technology in the cardiac monitoring space.

📋 Description

• Own and evolve the direct-to-consumer marketing strategy and multiyear roadmap across prioritized disease states, audiences and business initiatives • Define consumer segmentation, journeys, value propositions, messaging and channel roles • Lead annual and ongoing consumer marketing planning, including strategic tradeoffs, agency direction, resource needs and investment recommendations • Identify and assess consumer-driven market opportunities, unmet needs and potential growth pathways across the product portfolio • Develop strategic hypotheses, opportunity assessments and business cases integrating market dynamics, patient behavior, care pathways, competitive trends and commercial economics • Bring the consumer perspective into commercial planning, portfolio and go-to-market discussions • Help shape the longer-term enterprise consumer strategy and required organizational capabilities • Provide strategic leadership for compliant omnichannel campaigns • Direct integrated paid, owned and earned channel plans with internal teams and external agencies • Guide creative, content, testing and optimization • Ensure high-quality consumer and patient education experiences and assets across relevant touchpoints • Establish a consumer learning agenda using primary research, voice-of-customer work, behavioral data, market intelligence and program analytics • Communicate insights and recommendations to senior stakeholders • Define the strategic role of patient advocacy, community education and consumer ecosystem partnerships • Establish measurement frameworks spanning awareness, engagement, qualified actions, learning milestones and business goals • Evaluate channel and campaign performance and recommend resource reallocation • Guide cross-functional workstreams and external agency performance without formal direct reports • Ensure consumer programs comply with Medical, Legal and Regulatory requirements and established review processes • Act as a senior strategic connector across Marketing, Commercial Strategy, Digital, Sales, Market Access, Medical, Regulatory, Legal, Communications and external collaborators • Influence senior leadership through evidence-based recommendations and executive storytelling

🎯 Requirements

• Bachelor’s degree required • 12+ years of progressive experience in consumer marketing, commercial strategy, growth strategy or related areas • Substantial healthcare experience in medical devices, diagnostics, digital health, pharmaceuticals or disease awareness • Demonstrated ownership of enterprise-relevant consumer marketing strategies, integrated programs and measurable business outcomes • Ability to develop market opportunity assessments, synthesize consumer and competitive insights, make investment tradeoffs and translate ambiguity into actionable strategic roadmaps • Deep expertise in omnichannel marketing, segmentation, customer journeys, consumer research, digital measurement and agency leadership • Experience with patient advocacy and cross-functional healthcare stakeholder engagement • Experience working within Medical, Legal and Regulatory review environments • Executive presence and exceptional written and verbal communication • Track record of influencing senior stakeholders and leading complex initiatives without formal authority • Comfort balancing strategic development with practical execution in a fast-moving, evolving business environment • Up to 20% domestic travel anticipated

🏖️ Benefits

• Reasonable accommodations for qualified individuals with disabilities in job application procedures • Inclusive workforce and Equal Opportunity Employer

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