VP of Revenue Marketing

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

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Veriff

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🔐 Security

📋 Compliance

💸 Finance

💰 $100M Series C on 2022-01

Security • Compliance • Finance

Veriff is a company that specializes in identity verification services. They provide technology to help businesses verify the identities of their users online, ensuring compliance, security, and trust. Their services are essential for industries where secure and reliable user identification is needed, such as finance, banking, and online marketplaces. Veriff's innovative solutions help prevent fraud and enhance user experience through seamless identity verification processes.

📋 Description

• Lead the strategy and execution of Veriff’s global revenue marketing engine. • Own accountability for pipeline creation, acceleration and marketing ROI. • Diagnose funnel performance, channel mix, budget, attribution and team structure, and share findings with Sales and Revenue Operations. • Agree target accounts and ABM tiers across 1:1, 1:few and scaled programmes with Sales. • Establish shared pipeline definitions and KPIs with Revenue Operations. • Establish team priorities, KPIs and an operating rhythm. • Deliver early wins such as an initial ABM pilot or website conversion improvements. • Run integrated ABM and demand-generation programmes across priority accounts. • Grow marketing-sourced and influenced pipeline against agreed targets. • Shift investment toward channels with the greatest commercial impact. • Establish trusted reporting and attribution with Revenue Operations. • Create a sequenced 12-month revenue marketing plan and clear team structure. • Partner with Sales, Revenue Operations, Product Marketing, Account Management and other teams to coordinate go-to-market execution.

🎯 Requirements

• Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines. • Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration, Sales alignment and account-level measurement across 1:1, 1:few and scaled programmes. • Strong track record of building demand-generation programmes that create measurable pipeline and revenue, with the ability to optimise channel mix based on commercial impact rather than lead or MQL volume. • Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion and marketing ROI, including experience owning and allocating budget. • Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively. • A builder mentality: able to set strategy and prioritise ruthlessly while staying close enough to the work to personally drive execution when needed. • Experience in identity, security, fintech or a related industry. • Hands-on experience with web strategy, SEO and emerging AEO / AI-driven discovery. • Experience building field and event programmes around target accounts, including executive dinners and roundtables. • Experience with customer marketing, lifecycle and advocacy programmes that have contributed to customer expansion. • Experience working in a global, multi-region go-to-market organisation.

🏖️ Benefits

• Flexibility to work from home • Stock options that ensure your share in our success • Extra recharge days on top of your annual vacation • Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally • Learning and Development & Health and Sports budget that you are free to tailor to your own needs • Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

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