Director, Transition Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

MDVIP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🏥 Healthcare

☁️ SaaS

👥 B2C

💰 Private equity on 2005-01

Healthcare • SaaS • B2C

MDVIP is a US-based healthcare membership company that provides personalized primary care through a network of affiliated physicians. Members pay an annual fee (with options to pay every 3, 6, or 12 months) for access to a dedicated physician who manages a smaller patient panel (~600 patients) allowing longer visits, same-day or next-day appointments, after-hours availability, and a comprehensive Annual Wellness Program that includes advanced labs, in-depth screenings, and a personalized care plan. MDVIP complements existing insurance/Medicare by billing routine and specialist/hospital services through insurance while the membership fee covers the enhanced primary care experience and wellness program. The company also connects members with Medical Centers of Excellence (e. g. , Cleveland Clinic, Mayo Clinic) for advanced care and serves employers looking to improve wellness and retention.

📋 Description

• Own the marketing behind patients' transition from a traditional practice model to MDVIP affiliation • Own the value-proposition narrative and creative while applying performance-marketing discipline to test, measure, and scale effective messaging • Facilitate patients from their first in-person conversation with the physician through every follow-up touchpoint • Define channel strategy, cadence, and content for transition communications • Diagnose pain points in the patient transition experience using patient and physician feedback • Translate pain points into problem statements and drive marketing teams toward solutions • Review transition marketing materials and implement enhancements to improve patient engagement rates • Identify underperforming patient cohorts and adapt materials and physician messaging to improve conversion • Reinforce messaging across email, direct mail, text, and in-office conversations • Partner with affiliated physicians and practice staff to pressure-test messaging and ensure authenticity • Establish and report transition channel performance, including enrollment rate, engagement by channel, and time-to-convert, to senior leadership • Monitor consumer marketing trends in healthcare and membership models to keep the transition playbook current

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field • At least twelve (12) years of professional experience, including at least seven (7) years in marketing or other customer-facing roles • Ability to build and manage a prioritized pipeline of strategic opportunities using data and frontline input • Master's degree in Marketing, Healthcare Administration, or MBA preferred • Background in membership or subscription-based business models preferred • Experience marketing to physicians or within private practice settings preferred • Knowledge of physician and patient pain points around transitioning from a traditional to a membership-based practice model preferred • Experience with marketing analytics or attribution tools preferred • Track record of identifying and acting on opportunities with minimal oversight in ambiguous or fast-changing environments preferred • Understanding of healthcare compliance considerations, including HIPAA and TCPA, preferred

🏖️ Benefits

• Competitive base salary complemented by performance-based incentives • Health, dental, and vision insurance • Retirement plans / 401(k) retirement program • Professional development and ongoing training • Leadership development programs • Flexible Spending Account • Health Savings Account • Dependent Care Flexible Spending Account • Basic and Supplemental Life Insurance • Accidental Death and Dismemberment coverage • Disability Income Protection Plan • Employee Assistance Program • Vacation • Paid holidays • Personal time • Paid sick leave and family and medical leave as required by law • Remote work arrangement

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume