Director, Consumer Marketing – Dermatology

🔥 0 minutes ago

🏖️ New Jersey, Pennsylvania – Remote

🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

💵 $168k - $285.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Organon

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2021

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Organon is an independent global healthcare company with a focus on improving the health of women throughout their lives. The company has a diverse portfolio that covers women's health, biosimilars, and established brands, offering therapies for a wide array of conditions including reproductive health, cardiovascular disease, neurology, autoimmune, and respiratory conditions. Organon is active in over 150 markets worldwide and is committed to delivering medicines and devices that advance women's health at all life stages. Additionally, the company works on biosimilars to provide more accessible treatment options. Organon aims to create a brighter future and better health outcomes for women through its comprehensive healthcare solutions.

📋 Description

• Lead the strategic development of the annual Consumer Marketing plan for U.S. Dermatology • Generate insights, segment patients and caregivers, map journeys, develop positioning, and ensure executional excellence • Champion social-first and digital-first strategies across social, creator/influencer, search, Connected TV, and programmatic channels • Lead end-to-end campaigns from strategy through creative development and omnichannel activation across paid, owned, and earned channels • Shape consumer identity and messaging across Atopic Dermatitis and Psoriasis for adults, parents, and caregivers • Develop and lead Consumer Medicaid strategy with Market Access and Payer Marketing • Partner cross-functionally with HCP Marketing, Sales, Strategic Relations, Market Access, Medical Affairs, Patient Services, Digital, and Analytics • Manage large budgets and agency partners, including forecasting, reallocation, and performance accountability • Establish KPIs and measurement frameworks linking consumer activity to business outcomes • Collaborate with Market Research & Insights on trends, consumer needs, messaging, and performance optimization • Support patient advocacy partnerships and disease-awareness initiatives • Represent Dermatology in enterprise forums and integrated planning discussions • Coach and develop direct and indirect team members • Ensure compliant execution through MLR/Veeva PromoMats processes • Report to the Executive Director, US Dermatology Marketing

🎯 Requirements

• BA/BS • Minimum 10 years of marketing experience, with at least 5 years in consumer marketing • Proven success developing and launching consumer campaigns with a social-first, digital-first approach • Experience managing budgets and agency partners across media, creative, and social • Demonstrated success leading strategic and tactical planning for in-line or launch brands • Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions • Excellent communication, analytical, and problem-solving capabilities • Experience navigating regulated review processes (e.g., MLR/Veeva PromoMats, or comparable legal and regulatory review) • Willingness to travel as needed • US and PR residents only • MBA or advanced business degree preferred • Prior people management experience preferred • Experience with Medicaid, market access, or payer marketing, including patient access and savings programs preferred • Dermatology, Immunology, chronic disease marketing, or skincare/beauty category experience preferred • Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences preferred • Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement preferred • Experience with influencer/creator partnerships and social community management preferred • No visa sponsorship

🏖️ Benefits

• Retirement savings plan • Paid vacation and holiday time • Paid caregiver/parental and medical leave • Medical, prescription drug, dental, and vision coverage • Hybrid and remote work arrangements • No relocation required

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