Director, Consumer Marketing – US Dermatology

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🔥 1 minute ago

🏖️ New Jersey, Pennsylvania – Remote

🏖️ New Jersey – Remote 🔔 Pennsylvania – Remote

💵 $168k - $285.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Organon

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Organon is a global healthcare company focused on improving the health of women throughout their lives. Its diversified portfolio includes more than 70 medicines and devices across women’s health (including fertility, contraception, maternal health, and vaginal health) and general medicines such as biosimilars for conditions like cardiovascular disease, neurology, dermatology, autoimmune and respiratory illnesses. Organon brings therapies to more than 140 markets worldwide and emphasizes access, affordability, and programs supporting patients and healthcare professionals.

📋 Description

• Lead the annual Consumer Marketing plan for U.S. Dermatology, including insights, segmentation, journey mapping, positioning, and execution • Build social-first and digital-first strategies across social, creator/influencer, search, Connected TV, programmatic, and selected traditional channels • Lead campaigns end to end from strategy through creative development and omnichannel activation across paid, owned, and earned channels • Shape consumer identity and messaging for Atopic Dermatitis and Psoriasis across adult and caregiver audiences • Develop and lead Consumer Medicaid strategy with Market Access and Payer Marketing • Partner with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics • Manage large budgets and media, creative, and social agency partners, including forecasting, reallocation, and ROI accountability • Establish KPIs and measurement frameworks linking consumer activity to business outcomes • Collaborate with Market Research & Insights on trends, consumer needs, messaging, and performance optimization • Support patient advocacy partnerships and disease-awareness initiatives • Represent Dermatology in enterprise forums and integrated planning discussions • Coach and develop direct and indirect team members • Ensure compliant execution through MLR/Veeva PromoMats processes

🎯 Requirements

• BA/BS • Minimum 10 years of marketing experience • At least 5 years in consumer marketing in Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or similar consumer industry • Proven success developing and launching consumer campaigns with a social-first, digital-first approach • Experience managing budgets and agency partners across media, creative, and social • Demonstrated success leading strategic and tactical planning for in-line or launch brands • Strong leadership and collaboration skills, with ability to influence across commercial, medical, market access, and corporate functions • Excellent communication, analytical, and problem-solving capabilities • Experience navigating regulated review processes such as MLR/Veeva PromoMats or comparable legal and regulatory review • Willingness to travel as needed • MBA or advanced business degree preferred • Prior people management experience preferred • Experience with Medicaid, market access, or payer marketing preferred • Dermatology, Immunology, chronic disease marketing, or skincare/beauty category experience preferred • Experience marketing across multiple indications or patient populations, including pediatric and caregiver audiences preferred • Strong analytical and storytelling skills; experience with marketing analytics, attribution, and omnichannel measurement preferred • Experience with influencer/creator partnerships and social community management preferred • Must be a US or Puerto Rico resident • Must satisfy applicable travel and credentialing requirements, including associated vaccination prerequisites • Valid visa sponsorship is not available

🏖️ Benefits

• Retirement savings plan • Paid vacation and holiday time • Paid caregiver/parental and medical leave • Medical, prescription drug, dental, and vision coverage • Hybrid and remote work arrangements • No relocation • Equal Opportunity Employer inclusion, innovation, and belonging commitment

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