VP of Global Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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Accuray

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1990

🏭 Manufacturing

🏥 Healthcare

💊 Pharmaceuticals

💰 Post-IPO Debt on 2016-01

Manufacturing • Healthcare • Pharmaceuticals

Accuray is dedicated to creating innovative radiotherapy cancer treatments. They focus on expanding the curative power of radiation therapy, particularly in the fields of oncology and medical devices, with specialized technologies like CyberKnife, Radixact, and TomoTherapy. Accuray aims to improve as many lives as possible through their advanced radiosurgery and radiation therapy solutions.

📋 Description

• Develop and execute a global marketing strategy aligned with Accuray's commercial objectives, revenue targets, and long-term growth plans • Partner with regional sales leaders to drive demand generation, pipeline creation, customer acquisition, and account expansion • Establish marketing initiatives supporting order growth, market share gains, installed base expansion, and customer retention • Align marketing investments with commercial priorities to maximize return on investment • Lead Accuray's global brand strategy and value proposition • Ensure differentiated positioning of products, services, and solutions across markets • Strengthen corporate messaging and thought leadership in radiation oncology • Oversee global digital, content, social media, public relations, and communications strategies • Create and optimize multi-channel demand generation programs • Develop customer journey strategies across the buying lifecycle • Use data, analytics, and market insights to improve marketing effectiveness and conversion • Partner with Product Strategy and Product Management to launch technologies, upgrades, software solutions, and services • Drive commercialization strategies and product adoption • Lead competitive intelligence and market analysis • Establish sales enablement programs and provide messaging, tools, training, and customer insights • Drive commercial readiness for product introductions and strategic initiatives • Collaborate with Commercial Operations on data and analytics for field execution • Build a performance-driven marketing organization with metrics, dashboards, and accountability • Measure and optimize marketing contributions to pipeline, revenue, engagement, and market expansion • Manage global marketing budgets and resources • Implement marketing technologies and digital platforms • Lead and develop a global team spanning North America, EIMEA, APAC, and Japan • Build a high-performance culture and provide coaching, mentorship, and succession planning • Foster cross-functional relationships and organizational alignment

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or related field required • MBA or advanced degree preferred • Minimum 12 years of progressive marketing leadership experience • Minimum 7 years leading global or regional marketing organizations within medical devices, healthcare technology, life sciences, or related regulated industries • Proven track record of driving revenue growth, market share gains, and commercial success through integrated marketing strategies • Experience supporting high-value capital equipment sales and complex customer buying processes preferred • Demonstrated success managing global teams across multiple regions and cultures • Deep expertise in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement • Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes • Ability to translate business objectives into measurable marketing outcomes • Exceptional strategic thinking, executive presence, and communication skills • Strong analytical and financial acumen with experience managing budgets and marketing ROI • Proven ability to build strong cross-functional relationships and influence executive stakeholders • Experience leading organizational transformation and driving change in complex global environments • Customer-focused mindset with a passion for improving customer experiences and market engagement • Experience within radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets • Familiarity with both direct and distributor-based commercial models • Experience integrating global and regional marketing strategies across mature and developing markets • Demonstrated ability to build marketing organizations that serve as strategic growth drivers for commercial teams • Ability to travel globally as business needs require • Must be authorized to work permanently in the country of application without sponsorship

🏖️ Benefits

• Inclusive and collaborative work environment • Diversity and equal employment opportunity commitment • Global travel opportunities, including customer visits, industry conferences, sales meetings, and internal leadership events

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