Director of Franchise Development – Marketing

🔥 16 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HomeFront Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏗️ Construction

📦 Logistics

🏥 Healthcare

Construction • Logistics • Healthcare

HomeFront Brands is a company offering community-based franchise opportunities in the property service industry. They own a family of brands that provide diverse services such as fence, gate, and rail solutions through Top Rail Fence, building exterior cleaning via Window Hero, and modular containment solutions with Temporary Wall Systems. Their brands cater to both residential and commercial customers, offering services like kitchen and bath design, mosquito and tick control, and advanced roof solutions. HomeFront Brands emphasizes values such as community involvement, accountability, respect, excellence, and service, making a positive impact in communities through purpose-driven and independent franchise ownership.

📋 Description

• Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages • Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events • Nurture the pipeline with email, SMS, and retargeting • Improve lead quality with the franchise development team • Align campaign and consultant outreach spend with available territories and open markets • Own strategy, budget, and reporting by brand and channel from lead through signed agreement • Build the team, leading 1–2 direct reports • Manage agency scope, budget, and performance • Maintain marketing compliance by working with Legal to align franchise advertising with the current FDD • Work closely with the Chief Development Officer, Legal team, and business stakeholders

🎯 Requirements

• 7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation • Direct experience with both organic lead generation and the broker or consultant channel • Record of tying spend to qualified pipeline and signed agreements • Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM • Working knowledge of the FDD and franchise advertising rules, including Item 19 • Strong writing and creative judgment across multiple brand voices • Experience managing direct reports and outside agencies • Established relationships with franchise consultants and consultant networks (preferred) • Experience in home services or at a multi-brand franchise platform (preferred) • Familiarity with EOS or a similar operating system (preferred)

🏖️ Benefits

• Equal opportunity employer committed to maintaining an inclusive workplace

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