Senior Field Marketing Specialist

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Endava

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2000

🏥 Healthcare

📣 Marketing

📦 Logistics

💰 Post-IPO Debt on 2023-02

Healthcare • Marketing • Logistics

Endava is a technology company that partners with clients to drive meaningful change through innovative technological solutions. With over two decades of experience, Endava combines world-class engineering, industry expertise, and a people-centric mindset to transform businesses across various sectors. Specializing in areas such as finance and banking, healthcare, media, and telecommunications, Endava leverages its industry-specific knowledge to create solutions that meet the evolving needs of the market. The company is committed to building trusted partnerships and creating positive impacts for both businesses and people.

📋 Description

• Develop and execute regional field marketing plans for North America aligned with Endava’s commercial priorities and business objectives • Design integrated marketing campaigns combining digital marketing, events, content, ABM, and partner marketing • Collaborate with Sales leadership to identify target accounts, market opportunities, and campaign priorities • Tailor global marketing initiatives to regional market needs while maintaining brand consistency • Ensure marketing activities align with industry, account, and regional growth strategies • Optimise marketing programs for demand generation, pipeline generation, and ROI • Build relationships with regional Sales leaders, Client Partners, and Industry leaders • Advise North America teams and help Sales convert MQLs into closed-won business • Align marketing investments with commercial priorities and business development objectives • Support executive engagement programs and strategic client initiatives • Contribute expertise and input to global campaigns and ABM initiatives • Share global marketing best practices, including AI-enabled execution and VIP client experiences • Design global campaigns, agree target accounts with Sales, adapt regional messaging and content, and orchestrate lead hand-offs • Manage handover of BANT-verified leads to Sales, support follow-up, and report lead quality to the team and agency • Support account selection, ABM activation, and personalised content • Partner on global events and orchestrate events in the North America region • Lead regional event strategy, activation approach, and client experience • Deliver VIP experiences at roundtables, C-Suite events, partner events, and industry events • Build and publish client stories, thought leadership content, and PR stories • Facilitate client partner and client engagement and local filming • Drive client advocacy initiatives, including client-hosted panels and industry-event speakers • Work with the global social media team on local social channels, audience management, content, stories, and regional amplification • Track, analyse, and report campaign performance using CRM and marketing automation platforms such as HubSpot • Monitor MQLs, SQLs, influenced and generated pipeline, opportunity conversion, event ROI, and campaign engagement • Produce regular reports and real-time optimisation recommendations • Manage field and area marketing budgets and allocate resources efficiently • Coordinate external agencies, event suppliers, venues, and marketing partners • Ensure activities are delivered on time, within budget, and according to procurement processes

🎯 Requirements

• Must be located on the East Coast, EST • Ideally educated to bachelor’s degree level or holds a professional qualification • 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing • Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable • Proven experience managing integrated marketing campaigns and executive-level events • Strong project management and stakeholder management skills • Experience working closely with sales teams to support pipeline generation • Excellent written and verbal communication skills • Strong analytical mindset with experience using campaign performance metrics to drive decisions • Ability to manage multiple priorities across different regions and stakeholders • Experience with Account-Based Marketing (ABM) programs • Familiarity with CRM and marketing automation platforms such as Marketo, HubSpot, or similar • Experience working within a global matrix organisation • Knowledge of digital transformation, cloud, AI, software engineering, or consulting markets • Experience managing external agencies and strategic partnerships • Strong relationship-management skills • Strong and effective communicator • Very strong EQ, with fine-tuned instincts and problem-solving skills • Demonstrates sound, consistent, trusted judgment • Comfortable with high volume and very fast-paced workload • Able to switch between strategic and tactical work • Effective team worker and considers success to be delivered through collaboration across the Endava business • Excellent spoken and written English language • Thorough understanding of the English language and ability to conduct oral and written business communications to the highest level • Ability to travel to execute key marketing events and initiatives where clients are located • Ability to work onsite at corporate or client offices as necessary • For business travel and/or event attendance, ability to lift 25 lbs as necessary • For business travel and/or event attendance, valid driver’s license and acceptable driving record required

🏖️ Benefits

• Competitive salary package • Share plan • Company performance bonuses • Value-based recognition awards • Referral bonus • Career coaching • Global career opportunities • Non-linear career paths • Internal development programmes for management and technical leadership • Complex projects • Rotations • Internal tech communities • Training • Certifications • Coaching • Online learning platform subscriptions • Pass-it-on sessions • Workshops • Conferences • Hybrid work • Flexible working hours • Employee assistance programme • Global internal wellbeing programme • Access to wellbeing apps • Global internal tech communities • Hobby clubs and interest groups • Inclusion and diversity programmes • Events and celebrations • Medical, dental, vision, disability coverage, and various other benefit options • Flexible Spending Accounts (Medical, Transit, and Dependent Care) • Employer-paid life insurance and AD&D coverages • Health Savings Account paired with a low-cost High Deductible Medical Plan • 401(k) Safe Harbor Retirement plan with employer match and immediate vesting

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