B2C Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $180k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Summer

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

👥 HR Tech

📚 Education

Fintech • HR Tech • Education

Summer is a company that partners with organizations, including employers, retirement providers, and financial institutions, to offer customized student loan and education assistance benefits. Their solutions aim to improve employee retention by offering savings through loan optimization, forgiveness programs, tax-free contributions, and retirement matching for student loan payments. Summer helps manage the entire process, including participant enrollment and reporting, ensuring efficient delivery of benefits. Their platform is particularly beneficial for HR teams in public sector and government entities, and aims to promote diversity, equity, inclusion, and belonging (DEIB) by supporting a diverse employee base.

📋 Description

• Design and execute digital campaigns driving resident enrollment in Summer’s city and state programs • Build go-to-market plans for each city or state launch, including audience segments, channel mix, budget, timeline, and enrollment targets • Concept, launch, and optimize high-converting multi-channel campaigns across paid and organic social, search, creator partnerships, guerrilla, and non-traditional digital channels • Develop human-first messaging for distinct resident groups • Translate partner and government channels into consumer creative while coordinating review and alignment • Plan launch moments with partner communications teams, including announcement events, press outreach, and elected-official content • Produce, draft, and iterate creative assets including copy, short-form video hooks, and visual ad variants • Source and manage local creators and influencers and cultivate user and partner spokespeople • Set up tracking and reporting connecting spend to enrollments by channel, message, and geography • Share campaign results with Summer leadership and government partners • Run public claims through compliance review to avoid financial advice or overstated results • Collaborate with Summer internal teams and government partner communications staff

🎯 Requirements

• 5+ years of hands-on B2C/D2C growth marketing, digital acquisition, or campaign experience, with a proven track record of driving large-scale consumer action or enrollment • Track record of outside-the-box campaign concepts, testing non-traditional formats, and innovatively engaging audiences • Hands-on experience managing paid social budgets on Meta, TikTok, YouTube, and LinkedIn, plus paid search on Google • Ability to track conversion pathways from first touch to completed enrollment and turn performance data into campaign pivots • Ability to simplify complex subjects such as finance or student loans for everyday consumers • Hands-on experience briefing, negotiating, and running performance-driven creator campaigns • Comfort navigating multi-stakeholder approval processes and working with partner or client teams • Travel may be required approximately 10% of the time

🏖️ Benefits

• Equity grant to share in Summer’s success • 100% employee-covered medical, dental, and vision insurance • 401(k) plan with 3% match • Direct contributions toward your student loans • Up to 11 paid holidays + flexible PTO • Paid leave for family, health, or personal needs • Annual in-person events including Summer Camp and Summer Wonderland • Comprehensive benefits for FTE roles • Remote-first work environment with asynchronous work and virtual weekly meetings • Two annual offsites

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